Article

La eficacia de los juegos de empresas en el ámbito de la Dirección de Empresas: Análisis de la experiencia con el ESIC Business Marketing Game.

Icono 14, ISSN 1697-8293, Nº. 8, 2006 07/2012; DOI: 10.7195/ri14.v4i2.391
Source: OAI

ABSTRACT El objetivo del presente trabajo es analizar un fenómeno que está teniendo una importancia creciente en el ámbito del aprendizaje y la docencia universitaria dentro del área de Dirección Estratégica y Organización de Empresas en nuestro país: el empleo de juegos de simulación empresarial. En el marco de un creciente desarrollo y uso de las tecnologías de la información y las comunicaciones (TIC), el software de juegos de simulación empresarial constituyen una herramienta cuya explotación aún está pendiente de alcanzar todo su potencial. Tomando como referencia una experiencia práctica de participación de los autores en un juego de empresas, el artículo pretende un acercamiento a la definición de los términos ¿a través de la delimitación de los conceptos de simulador empresarial y de juego de empresas¿ así como sus rasgos más característicos, su proceso de diseño y futuros desafíos.

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