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Estrategia empresarial y medio ambiente: opinión de un grupo de expertos

Universia Business Review, ISSN 1698-5117, Nº. 4, 2004, pags. 52-63 01/2004;
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ABSTRACT El objetivo de este artículo consiste en identificar algunos de los factores que determinan la estrategia medioambiental de las empresas, dedicando especial atención a los factores que presionan hacia la adaptación medioambiental y a las barreras que impiden dicha adaptación. La importancia de estos determinantes es valorada por un grupo de expertos en gestión medioambiental, quienes concluyen que la presión procede fundamentalmente de los clientes y la legislación, mientras que las barreras más importantes son el coste de dicha adaptación y la prioridad de otros asuntos.

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Available from: Pilar Rivera, Jan 27, 2014
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    • "Second, another line of investigation identifies the role of public administrations and legislation for inducing environmental behaviours (Del Brío and Junquera, 2001; Del Brío et al., 2001; Murillo et al., 2004). Such legislation and environmental politics contribute to the increasing importance of the environment in company decisions (Angell and Klassen, 1999; Henriques and Sadorsky, 1999; Russo and Fouts, 1997; Vicente and Ruiz, 2002). "
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    ABSTRACT: In an environment characterized by a global, dynamic, and increasingly more competitive economy, wine businesses must identify advantages which enable them to achieve higher profits than their competitors. As such, the integration of an environmental variable in business strategy is being promoted as a potential source of competitive advantages. This investigation analyzes, from a multidisciplinary point of view, the potential effects of good environmental practices on strategic behaviors in the wine industry, as well as their ecological and economic results. A cooperative group in this industry provides the study context; the authors investigate how it confronts threats from its environment. The results show that managerial commitment has been the main promoter of good environmental practices, mostly those that are easy to apply, demand low economic costs, and allow for improvements in the productivity and quality of the products. This study also offers a series of implications to contribute to existing knowledge about success factors for environmental strategies, especially in the wine industry.
    International Journal of Business and Globalisation 01/2012; 8(1):131-152. DOI:10.1504/IJBG.2012.043976
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    • "Not to mention the cost of certification and the lack of support and orientation (Hillary, 2003; Murillo et al., 2004) -Shareholder pressure: there are authors who see pressure from this group as an obstacle because the ecological strategy can reduce an enterprise's profitability in the short term, and, therefore, investors' dividends (Izaguirre et al., 2005). -Uncertainty: associated to a poor development of the environmental supply sector, which translates into a shortage of information about clean environmental technologies and an insufficient supply of machinery and equipment for the change, as well as scarcity in environmental assessors and consultancies (Murillo et al., 2004) "
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    ABSTRACT: In an environment characterized by a global, dynamic and increasingly more competitive economy, businesses must identify advantages which enable them to achieve higher profits than their competitors. As such, the integration of an environmental variable in business strategy is being promoted as a potential source of competitive advantages. Most of the literature trying to explain this relationship has concentrated its focus on a single, purely theoretical aspect; thus, we propose the joint consideration of various aspects and theories that will enable us to offer a more understandable and enriching view of these behaviours. Therefore, the objective of our work is to analyse the integration of the environmental factor in managerial strategy using a three-point perspective: focusing on the resource-based theory of competitive advantage, on dynamic capabilities, and also on corporate social responsibility.
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    • "factors of environmental behaviour (Del Brio and Junquera, 2001; Murillo et al., 2004). The development of environmental legislation and public policies is one of the factors which has contributed to the increased importance of the environmental variable in managerial decisions (Russo and Fouts, 1997; Angell and Klassen, 1999; Henriques and Sadorsky, 1999; Vicente and Ruiz, 2002). "
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