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Estrategia empresarial y medio ambiente: opinión de un grupo de expertos

Universia Business Review, ISSN 1698-5117, Nº. 4, 2004, pags. 52-63 01/2004;
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ABSTRACT El objetivo de este artículo consiste en identificar algunos de los factores que determinan la estrategia medioambiental de las empresas, dedicando especial atención a los factores que presionan hacia la adaptación medioambiental y a las barreras que impiden dicha adaptación. La importancia de estos determinantes es valorada por un grupo de expertos en gestión medioambiental, quienes concluyen que la presión procede fundamentalmente de los clientes y la legislación, mientras que las barreras más importantes son el coste de dicha adaptación y la prioridad de otros asuntos.

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