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"Hipótesis no comprobadas de la mercadotecnia política"

Espiral Vol. XIII No. 37
Source: OAI

ABSTRACT Guadalajara El artículo hace un recuento crítico de las hipótesis centrales de la mercadotecnia política, como son el poder predictivo de las encuestas de preferencias electorales, el poder persuasivo de los debates televisados de los candidatos, las campañas mediáticas y el impacto del dinero en la decisión del voto de los ciudadanos. Se arguye que, en muchos casos, estas hipótesis no pueden ser contrastadas con la realidad y que en la política se presentan muchos casos anómalos que contradicen estos planteamientos teóricos.

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May 22, 2014