Article

Process evaluation of an in-school anti-tobacco media campaign in Louisiana.

Department of Community Health Sciences, Tulane University School of Public Health and Tropical Medicine, 1440 Canal St., Ste. 2301, TW-19, New Orleans, LA 70112, USA.
Public Health Reports (Impact Factor: 1.42). 01/2008; 123(6):781-9.
Source: PubMed

ABSTRACT In light of challenges imposed by the changing media landscape and decreasing classroom time available for health interventions, new approaches are needed to disseminate anti-tobacco messages to adolescents. This study reported process evaluation of an in-school three-year anti-tobacco media campaign conducted in 10 schools in Louisiana.
Over three years, 10 schools received an in-school anti-tobacco media campaign. The media campaign was one intervention component of the Acadiana Coalition of Teens against Tobacco. Campaign measures were tracked over the campaign's three-year duration. The campaign and evaluation were designed to target the students as they progressed through high school. The number of students who completed the surveys were 1,823 in Year 1, 1,552 in Year 2, and 1,390 in Year 3. Schools eligible for participation were publicly funded schools with no magnet or special populations and within a two-hour driving distance of the New Orleans study office.
In a self-report survey (Year 1, n = 1,823; Year 2, n = 1,552; Year 3, n = 1,390), more than 75% and 50% of students reported being exposed to posters and public service announcements, respectively. Recognition of campaign theme was more than 80%. Almost half of respondents reported that the posters were interesting, one-third reported that the posters prevented them from smoking, and 10% reported that the posters encouraged them to cease smoking. Stock media posters had a significantly higher affective reaction than the customized media posters.
Findings suggest that in-school media programs are useful and should be considered as a viable approach to health education for adolescents.

0 Bookmarks
 · 
47 Views
  • [Show abstract] [Hide abstract]
    ABSTRACT: Purpose – This paper aims to present the process evaluation for a two-year (2008-2010) participatory action research project focusing on home-school partnership in health learning, undertaken within the Schools for Health in Europe (SHE) in Eastern Finland. Design/methodology/approach – Two intervention schools and two control schools (grade 5 pupils, parents, and selected school personnel) participated in a study. Process evaluation data were collected from intervention schools after 10 months of participation, by interviewing two classroom teachers and three families. In addition, program documents and relevant statistics were collected from schools during the intervention. Findings – Teachers' opinions on the development process varied from more concrete expectations (School A teacher) to overall satisfaction to implementation (School B teacher). Parents believed that their children would benefit from the project later in life. The context and differences of the school environments were likely to affect the development process at the school level. Research limitations/implications – This paper demonstrates a process evaluation in two schools and, therefore, limits the generalizability of the findings. Practical implications – The process evaluation was an essential part of this intervention study and may provide a useful structure and an example for process evaluation for future school-based health intervention studies. Originality/value – This study highlights the importance of planning the process evaluation structure before the start of the intervention, brings out the relevance of systematically assessing the process while it is ongoing, and illustrates process evaluation in an action research project.
    Health Education 04/2012; 112(3):272-291.
  • Source
    [Show abstract] [Hide abstract]
    ABSTRACT: A school-based environmental program to reduce adolescent smoking was conducted in 20 schools (10 intervention; 10 control) in south central Louisiana. The 9th grade cohort (n = 4,763; mean age = 15.4 yrs; 51% female; 61% Caucasian; 30-day smoking prevalence at baseline = 25%) was followed over four years for 30-day smoking prevalence with the school as the unit of analysis. Although prevalence decreased in intervention schools and increased in control schools in Year 2 the significant difference between the two groups at baseline was not overcome by the intervention and increases in prevalence were observed in both groups in Years 3 and 4. The higher the percentage of white students in a school the higher the prevalence rates regardless of intervention/control status. Boys' and girls' smoking rates were similar. These outcome data, student feedback and process evaluation provide a basis for continuing to create more innovative adolescent tobacco control programs.
    International Journal of Environmental Research and Public Health 05/2009; 6(4):1298-316. · 2.00 Impact Factor
  • Source
    Public Health Reports 123(6):692-4. · 1.42 Impact Factor

Full-text

View
0 Downloads
Available from