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Proceso metodológico para la planificación y ejecución de una campaña educativa para incrementar el consumo de frijoles

Agronomía Mesoamericana 01/2004;
Source: DOAJ

ABSTRACT Proceso metodológico para la planificación y ejecución de una Campaña educativa para incrementar el consumo de frijoles. El presente trabajo describe la planificación de una Campaña educativa para incrementar el consumo de frijoles y las acciones desarrolladas durante la ejecución de la misma. Permite, al mismo tiempo, dimensionar los aportes del diagnóstico previo y los resultados de la evaluación. Finalmente, el artículo resume las ¿lecciones aprendidas¿ durante el desarrollo de estas dos etapas y aporta consideraciones sobre su importancia y aplicabilidad. También se incluyen algunas otras ¿lecciones aprendidas¿ que corresponden a todo el proceso.

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    ABSTRACT: Effects of an educational Campaign about beans on a group of women. The effects of an educational Campaign about beans on a group of middle-class mothers with school children who were the target group of this study, are presented in this article. The particular characteristic of this group of women was that their children had also been exposed to the Campaign. The students were the "interactive group", because their close contact with their mothers, allowed them to act as a communication channel to reinforce the messages addressed to them. The effects are evaluated as knowledge, attitudes, and practices of the mothers with regards to beans, comparing findings with "success indicators" proposed for the Campaign. With the data obtained in the initial assessment it was also possible to make quantitative comparisons of some of the practices. Results revealed that the Campaign had positive effects on women. An important increase in bean consumption by families, a positive attitude about beans, and improvements in their preparation, consumption, and preservation were observed after the Campaign.
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    ABSTRACT: Effects of an educational Campaign about beans on school children. An "Educational Campaign to increase bean consumption" was implemented in a Costa Rican urban community. The target for the Campaign was a group of middle-class mothers of school children. Because of their close contact with their mothers, third- and fourth-grade children between 9 and 11 years old were defined as the interactive group. A series of activities were carried out in order to encourage these students to consume beans, and to enable them to play a reinforcing role regarding the messages that were sent to their mothers (the Campaign's target group). This study is an assessment of the school children, around one year after the Campaign was launched in the community. Results revealed that 73% of the school children consumed more beans after the Campaign. Most of them did so out of their own conviction, claiming reasons that may be directly associated with the Campaign. This shows a positive effect on their attitudes, which is important to modify alimentary habits. With regards to knowledge, 100% of the school children acknowledged that beans are healthful, and most of them associated this fact to nutritional reasons. In general, when results were compared with "success indicators" set in the communication plan, positive effects of the Campaign on school children were detected.
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    ABSTRACT: Project: "Educational Campaign to increase bean consumption". The different stages in the development of a project entitled "Educational Campaign to increase bean consumption" are presented in this article. The Campaign's objective was to "Increase bean consumption in the Costa Rican middle-class urban population", and to help counterbalance an increasing reduction in consumption of this food, particularly in urban areas. The article intends to provide an overall view of the project, allowing readers to gain perspective of the project as a whole, while also referring them to specific articles with the details on the different stages and results. The methodology describes the general characteristics of the approach used, and the way each one of the phases was carried out. The results summarize the findings of the final evaluation and other global aspects of the project. In addition, the project provides guidelines for an approach to nutritional education focused on one single food, supported by the population's socio- cultural reality.

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