La satisfacción del consumidor en las experiencias hedonistas

Academia Revista Latinoamerica de Administracion (Impact Factor: 0.06). 01/2004;
Source: DOAJ


El tema de la satisfacción del consumidor, en el ámbito de los servicios, es mucho más complejo que el que se presenta en el campo de los productos tangibles. En el caso de las experiencias hedonistas, especialmente, la satisfacción del consumidor plantea diversos retos que requieren cuidadosa atención por parte de los estudiosos del tema. El presente texto contiene una revisión de la literatura sobre los conceptos y los argumentos que abordan esta problemática en el ámbito del mercadeo, buscando, de esa forma, contribuir a la reflexión en el dominio del comportamiento del consumidor y, ofreciendo, además, propuestas de investigación que nutran la discusión con los interesados en este apasionante campo.

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Available from: Yaromir Muñoz, Oct 14, 2015
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