Article

Estratégias competitivas e competências essenciais: perspectivas para a internacionalização da indústria no Brasil

Gestão & Produção 01/2003; DOI: 10.1590/S0104-530X2003000200002
Source: DOAJ

ABSTRACT Uma das principais características da nova economia é a transição da eficiência individual para a eficiência coletiva. A competitividade é, e será cada vez mais, relacionada ao desempenho de redes interorganizacionais e não de empresas isoladas. Ao mesmo tempo, a formação dessas redes tem forte dimensão locacional, associada ao movimento de internacionalização das operações das grandes corporações transnacionais. Do ponto de vista de economias emergentes como a brasileira, importantes mudanças estão tendo lugar, como conseqüência do posicionamento de suas empresas nessas novas redes interorganizacionais internacionais. Este é o foco deste estudo. Um modelo analítico foi desenvolvido para a avaliação de quais setores industriais apresentam potencial para se tornarem competitivos internacionalmente, por demonstrarem possuir as competências organizacionais necessárias. O referencial conceitual foi construído a partir da idéia de que a participação numa rede interorganizacional depende das competências organizacionais desenvolvidas pela empresa e que essa participação vai implicar mudanças na definição de sua estratégia competitiva. A aplicação do modelo foi operacionalizada em um amplo survey da indústria no país. Os resultados permitem realizar uma primeira identificação do posicionamento das empresas em redes internacionais assim como avaliar a competitividade em seus diferentes setores industriais.

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