Article

Conservation behavior and the structure of satisfactions.

Journal of Environmental Systems 01/1985; 15(3):233-242. DOI: 10.2190/R4QK-MU4Q-G7W1-MFVU

ABSTRACT This article deals with the concerns, the predicted rewards and the satisfactions that people who do conserve derive from their conserving behaviors. In order to investigate the factors that playa role in maintaining energy-conserving behavior, interviews were conducted which focused on the satisfactions that are derived from people's everyday pursuits. The thirty participants were individuals who were known to be concerned about energy conservation issues, and special emphasis was placed on those satisfactions associated with their daily energy conservation activities. Eleven distinct types of satisfactions were found in the data with only one being economic in nature. The range of satisfactions found suggests that many potentially fruitful avenues exist for encouraging the adoption of energy conservation practices among a much broader population. Why do people behave as they do? To the proverbial person on the street this is one of the most obvious questions to be asked of psychology. From a psychological perspective, however, this apparently simple query breaks down into a multitude of often complex issues. Despite considerable attention to many of these issues, there remains an avenue of exploration that is both promising and relatively neglected. For many ordinary, everyday behaviors, people do them because they like doing them. They are sources of satisfaction.

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May 23, 2014