Exploring the difference between recyclers and non-recyclers: The role of information.
ABSTRACT This article reports on a pilot study which explored how recyclers and non-recyclers differ. Two hundred households were first identified by direct observation over a series of months being either recyclers or non-recyclers. These households were then contacted and ninety-one respondents agreed to answer a series of verbal questions and complete a short written questionnaire. While from a preliminary study, these data are useful in suggesting that recyclers and non-recyclers are similar in their prorecycling attitudes, extrinsic motivation, and the degree to which they viewed recycling as a trivial activity. They differed significantly, however, in the degree to which they required additional information about recycling. Non-recycling respondents indicated a lack of information on how to carry out the activity. The study is also of interest due to the isolation of attitudinal and behavioral aspects of recycling. Since some form of relationship between these two constructs is so pervasive in the literature, the results are conceptually intriguing. Perhaps more
important, however, are the practical implications for enabling non-recyclers to change their behavior independently of their attitudes.
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ABSTRACT: In recent years, ICTs have afforded the rise of the so called “collaborative consumption” (CC) – a form of consumption where people share consumption of goods and services online. CC has been expected to alleviate societal problems such as hyper-consumption, pollution, and poverty by lowering transaction costs related to coordination of economic activities within communities. However, beyond anecdotal evidence, there is a dearth of empirical studies on attitudes toward such peer-to-peer economies and the intentions to participate in them. The motivation to participate in CC is often regarded as fuelled by the aspirations to do good, but at the same time CC offers participants possible economic benefits. In this paper we investigate the role of these intrinsic and extrinsic motivations in attitudes and participation. The study employs survey data (N=168) and structural equation modeling (SEM-PLS). The results show that, whereas intrinsic motivations strongly predict attitudes, they do not translate as well into usage intentions. Conversely, economic benefits predict use intentions but do not significantly influence attitude. Furthermore, the attitude-behavior gap seems to loom in the consumption behaviour related to collaborative consumption; people perceive the activity positively and say good things about it, but they might not still participate in it themselves.01/2013;
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ABSTRACT: University students are a key group for research since they will be the consumers and the intellectual vanguard of the future and, therefore, a reference group for other consumers. Accordingly, data obtained from university students in Spain (n = 640) and the US (n = 597) were analysed to identify the main internal factors which lead them to participate in recycling activities. Given that morality-based theories, and more specifically the Value–Belief–Norm (VBN) Theory, might be very useful in explaining pro-environmental behaviour which requires personal sacrifices and whose benefits are mainly for the environment itself, that is the theoretical approach that we take for the selection and analysis of factors. Our findings support our thesis that environmental knowledge is a factor that should be (but is not currently) considered in the framework of VBN theory for predicting recycling behaviour. Although university students from Spain and the US have very different recycling rates, the internal factors that explain their recycling behaviour are very similar (motivations, perceived consumer effectiveness (PCE), environmental knowledge and gender). The elasticity of recycling behaviour to changes in internal factors is estimated with a view to making predictions, and altruistic motivations and PCE are found to be the factors that have the greatest effect in terms of improving recycling behaviour, followed by environmental knowledge. These predictions could help university policy makers take better decisions about the factors on which they need to act to increase recycling activities. Some guidelines for consideration in future intervention strategies to encourage this group to recycle are also provided.International IJC 11/2014; · 0.66 Impact Factor
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ABSTRACT: The global environmental crisis intensifies particularly in developing nations. Environmental educators have begun to understand that changing the environmental impact requires not only changes in pro-environmental knowledge and attitudes but also in associated, self-determined motivation. This study was designed to test the hypothesis that a green chemistry curriculum changes Malaysian pre-service teachers’ environmental motivation. Two comparable groups of pre-service teachers participated in this study. The students in the experimental group (N = 140) did green chemistry experiments whereas the control group (N = 123) did equivalent experiments in a traditional manner. Posttest results indicate that there is significant difference between both the groups for intrinsic motivation, integration, identification, and introjections scales and no differences for external regulation and amotivation scales. The qualitative analysis of interview data suggests that the changes are predominantly due to the personal satisfaction that participants derived from engaging in pro-environmental behavior.Journal of Science Teacher Education 23(6).