Estrategias metodológicas para el análisis de datos textuales: aplicaciones en psicología del consumidor

Suma Psicologica 11/2011; 18(2):7-15.


This paper presents a classification methodology for studies of textual data. This
classification is based on the two predominant methodologies for social science
research: qualitative and quantitative. The basic assumption is that the research
process involves three main features: 1) Structure Research, 2) Collection of information
and, 3) Analysis and Interpretation of Data. In each, there are general
guidelines for textual studies.

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Available from: Andrea Velandia-Morales,