Encouraging Environmentally Appropriate Behavior: The Role of Intrinsic Motivation

Journal of Environmental Systems 01/1986; 15(4):1-1. DOI: 10.2190/3FWV-4WM0-R6MC-2URB

ABSTRACT The purpose of this research was to understand the types of motives people have to conserve natural resources during their daily activities. Data from 263 respondents to a mail-back questionnaire were subjected to dimensional analysis and analysis of variance. Three sets of scales were examined in detail: behaviors, satisfactions, and motivations. The results indicate that people have a variety of motives for conserving resources and derive a series of distinct satisfactions from both recycling and reusing materials. The findings support the notion of a strong relationship between intrinsic motivation and everyday conservation behavior. These findings suggest that understanding of why people conserve resources may be improved by investigating intrinsic motivation and the personal satisfactions derived from conservation activities.

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Available from: Raymond K De Young, Dec 30, 2013
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    • "Para el cumplimiento del objetivo de este estudio, es necesario identificar a qué tipo de personas va enfocado el Marketing verde; en este sentido, es válido preguntar a qué se refiere la literatura cuando se menciona a consumidores verdes. En palabras de Young (1985, p. 283), un perfil característico del consumidor verde es aquel donde: […] son fundamentales los valores de las personas, pues definen la personalidad de éstas y, a su vez, esta personalidad implica que los individuos muestren una actitud más o menos favorable hacia el medio ambiente, materializándose en un comportamiento más respetuoso hacia el mismo. En relación con los estilos de vida la satisfacción de vivir de una forma austera está asociada con una conducta positiva hacia el reciclaje de papel y cristal, y hacia la reutilización de envases. "
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    ABSTRACT: This research paper aims at identifying the profile of green consumers living in Valle de Aburra, in Antioquia, to identify the specific features and needs of this group as a market segment. At first, this article shows a conceptual framework about terms such as green market, green consumers and green products. Then, a research methodology is described based on a quantitative formulation of a piloting study, through which a measurement instrument having 14 questions divided into different variables product, price, distribution and communication collected key information to get to preliminary conclusions about consumers as its main object of study. Finally, a statistic descriptive analysis was made to get the profile of green consumers living in Valle de Aburra and a proposal describing key elements to set the bases for future investigations about this topic.
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    • "Although most research has focused on negative self-directed emotions, there is reason to believe that positive self-directed emotions could motivate proenvironmental behavior. For example, De Young (1985, 1986) found that personal satisfaction and positive emotions were the most important reasons people gave for recycling. "
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    ABSTRACT: Guilt occurs when people realize they have violated personal or social standards for behavior. For example, past research found that confronting Whites for racist behavior created guilt, which motivated behavior change. Carbon footprint calculators provide a venue for self-confrontation about the impact of one's behavior on the envi-ronment. In Study 1, participants were randomly assigned to learn their carbon footprint was larger or smaller than the average United States' citizen. Participants confronted with a larger-than-average carbon footprint reported more personal guilt, but not shame or anger, than participants who learned they had a smaller-than-average carbon footprint. In Study 2, participants confronted with evidence that Americans had a larger carbon footprint than other industrialized nations reported more collective guilt, but no less collective pride, than participants who learned Americans had a smaller carbon footprint. Collective guilt then partially mediated the association between carbon footprint feedback and support for a proenvironmental group.
    Ecopsychology 03/2013; 5(1):9-16. DOI:10.1089/eco.2012.0067
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    • "Frugal people also avoid waste (DeYoung, 1986) and tend to conserve and administer carefully the things they use or possess, so that they last longer. This is probably not the most common use of the term, but such behavior is commonly found in frugal people. "
    Article: Frugality
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    ABSTRACT: Frugality is a little studied virtue, but one that is important to the lives of individuals and families, communities and broader societies. In this article we consider what we mean by frugality and discuss its role in the decision-making process, within action theory. This leads us to a normative explanation of why frugality is needed and what it signifies.
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