The Role of Interest in Environmental Information: A New Agenda

Children, Youth and Environments 03/1994; DOI: 10.2307/41515266

ABSTRACT The majority of environmental information is presented in factual, expository text format. Although this form of text may be sufficient when learner interest is already high or when incentives are strong, environmental communicators cannot always rely on traditional text to provide citizens or students with environmental information that is comprehensible and motivating. The literature suggests that the qualities of written material that make it more interesting, particularly those qualities found in stories, could make text more meaningful and memorable to readers. This twist on written material could open significant opportunities for research and new presentation techniques for written text.

Children's Environments
Vol. 11, No.3 (September 1994)
ISSN 1546-2250

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    ABSTRACT: This paper discusses a form of information transfer referred to as story. It is suggested that stories serve as a singularly effective replacement for direct experience, a useful but sometimes difficult environmental education technique. The effectiveness of stories is argued to derive from their ability to engage the attention of the reader. The paper concludes with a list of elements that can be used to create cognitively engaging stories.
    Environmental Education Research 01/1996; 2(2):171-187. · 0.85 Impact Factor
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    ABSTRACT: A well structured environmental education programme should have objectives related to awareness creation, knowledge accumulation, positive attitude inculcation, problem solving skills acquisition and citizen participation. Environmental education works at both school (passive, interactive, experiential education and empowerment) and public levels (behaviour modification). Social marketing strategies include changing behaviour, overcoming behavioural barriers, and providing easy access and channels. The challenges include finance, plan effectiveness, behaviour modification, human resource needs, participating agencies and political will. The environmental message must be accessible and tailored to the existing knowledge and interests of the target audience and it must also be clear, uncomplicated and empowering.
    Procedia - Social and Behavioral Sciences 42:144–152.