Wine-grape production trends reflect evolving consumer demand over 30 years

California Agriculture (Impact Factor: 0.95). 01/2010; 64(1):42-46. DOI: 10.3733/ca.v064n01p42


The California wine industry has been in the midst of a prolonged boom for more than 30 years. In 1975, California was home to approximately 330 wineries; by 2006 there were nearly 2,500. There has been a dramatic shift in demand toward higher priced and higher quality table wines, as reflected in the total revenues and crush shares of the state's four major growing regions. We examine the major trends in the California wine-grape industry over the last 30 years, specifically differences that are arising between the coastal and inland growing regions and migration of the various wine-grape varieties grown throughout the state.

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    • "Changes in consumption patterns in wine, almonds, olives and other orchard crops may be driving the expansion of these crop types in rangeland ecosystems. Wine grape acreage increased in the state during the time period covered in this study by 56% [53] with the contribution of the northern Central Valley outpacing the increase in more traditional wine regions such as Napa and Sonoma counties, due to the region's role in producing varietals whose popularity has grown in recent decades, such as merlot, chardonnay and cabernet sauvignon [54]. Increases in international consumption of almonds and olives may be contributing to the expansion of these crops in the region. "
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    PLoS ONE 12/2014; In Press(8). DOI:10.1371/journal.pone.0103468 · 3.23 Impact Factor
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