Adoption of Internet banking among sophisticated consumer segments in an advanced developing country

International Journal of Bank Marketing 05/2004; 22(3):212-232. DOI: 10.1108/02652320410530322


This descriptive study was conducted to develop an understanding of consumers' attitudes and adoption of Internet banking among sophisticated consumers. Based on a random sample of academicians, demographic, attitudinal, and behavioral characteristics of Internet banking (IB) users and non-users were examined. The analyses revealed significant differences between the demographic profiles and attitudes of users and non-users. IB users were further investigated, and three sub-segments were defined according to a set of bank selection criteria. Finally, based on the similarities between various Web-based bank services, four homogeneous categories of services were defined.

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Available from: Safak Aksoy, Sep 09, 2015
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    • "E-readiness is a key issue in the adoption of technology for a community and is dependent on the level of infrastructure development in that society. For bank managers, the issues with internet banking are mostly connected to their attitudes, perceptions, and strategies; from the consumer perspective the issues are more related to demographics, motivations, attitudes, and satisfaction (Akinci et al., 2004). There is also some research that highlights the role of customers' awareness of internet banking services, which can persuade an individual to use internet banking (Adler and Kwon, 2002; Laforet and Li, 2005). "
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    ABSTRACT: Purpose – Existing work on internet banking has provided substantial knowledge of the benefits and economic impacts of internet banking from the bank’s perspective. However, internet banking provides advantages for customers as well as the banking industry. The purpose of this paper is to investigate customer perceptions of internet banking in the UK with the goal of providing a comprehensive understanding of British internet banking. Design/methodology/approach – In order to provide the detailed understanding of customers’ perceptions of internet banking, a qualitative study was conducted. The primary method of data collection were 25 interviews. To provide triangulation and increase reliability, various documents and secondary data analyses about internet banking in the UK were also used to supplement the analysis. Findings – The results indicate that money transfers and bill payment are the most popular facilities with UK internet banking adopters. More importantly, security is the most important factor affecting the rate of internet banking adoption in the UK. To resolve customers’ security concerns about internet banking, some banks have introduced technologies such as card readers to avoid online fraud. In addition, the authors also found that customers are highly satisfied with internet banking. Research limitations/implications – The qualitative nature of the study meant that in-depth interviews with a relatively small sample were the most appropriate method to address the research question. Future studies with larger, more representative sample sizes are encouraged to investigate how the findings can be generalized to larger populations. In addition, due to the popularity of social media, future studies are also advised to examine how they can influence customers’ perceptions of internet banking and boost its adoption rate. Originality/value – This paper investigates current perceptions of internet banking in the UK from the customers’ perspective. Therefore, the findings of this study complement with existing work that focusses more on the bank’s perspective to present a comprehensive understanding of this topic.
    Journal of Enterprise Information Management 09/2015; 28(5):622-636. DOI:10.1108/JEIM-08-2014-0081
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    • "It is a banking approach that has emerged in mid-90's in which the whole bank is a computer system and there is no branch, teller and physical structure [1] [5] [6] [7] [8]. These banks do not have physical address and possess legal address solely [9] [10] and all services are facilitated by computer systems and servers [11]. Every aspect of banking is present in a software system and there is no branch, tellers, physical intermediaries and employees [12]. "
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    ABSTRACT: Due to increasing Financial Crimes in Banking Systems Domain, Supervising on Banking Operations Is More Bolder than before. On other Hand, progress in Information Technology has brought significant changes which resulted in emergence of new type of Banking and Supervising. Virtual banking is based on computer software and systems that require minimum manpower and governance, risk and compliance (GRC) Management Systems is a system That Monitors operations of an enterprise in organization and IT view. With considering Background Studies in Application of GRC Systems in banking Scope, We Concentrate on Trust Issues in Relation with Banking and GRC Systems and We present a trust based Model for Supervising of Banking Systems. This paper firstly introduces a Supervisory Model for banking that based of GRC Approaches and Then We Modeling Trust with STS-ML Tropos tools. To end with, we discuss the final result and draw some conclusions about the constructed artifact.
    9th International Conference on e-Commerce in Developing Countries: with focus on e-Business (ECDC), Isfahan; 04/2015
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    • "This study follows quantitative approach whereby the data is collected through self-administered questionnaire from respondents. Specifically, the population of this study is comprised of staff of public universities in Iraq; since they have bank accounts and are using the IBS (Al-majali & Mat, 2010b; Akinci et al., 2004). The researcher collected the data from the Middle, North, and South of Iraq (Mohesr, 2012).The researcher got back all of the questionnaires except a total of tow hundred (200) questionnaires. "
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    ABSTRACT: The main purpose of this research is to identify the factors that encourage adopters to take up the Internet banking services in Iraq. This paper is concerned with an empirical investigation of individual factors technology that could predict successful IBSA in Iraq through the applications of planned behavior theory (TPB). This study uses sampling units in a questionnaire survey data of 535 Iraqis public university employees as customers of internet banking services who were using it already. This study applied partial least squares structural equation modeling (PLS-SEM) as the major analysis technique as well as SPSS, since PLS-SEM is a relatively new analytical technique in construction.The findings of this study suggests that attitude and percived behavior control(PBC) have significant and positively influences IBSA, while Subjective norm (SN) is unsuported. Related to individual factors technology (IFT), in this study there are 5 constructs all of them (technology and Internet literacy, resistance to change, risk of technology,and anxiety of technology, and trust of technolology) supported with researcher expectation.
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