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    ABSTRACT: Through in-depth interviews of 26 employees, this study examined how social norms and values influence email usage in a nonprofit organization in a low-income urban community. Although adequate technical infrastructure was in place, a shared norm on getting a feel in social interactions reinforced face-to-face communication as the primary mode of communication among members. This norm, coupled with a lack of computer literacy and of technical support, led to low email usage and slow adaptation to external technological change. These findings revealed the importance of improving members' technical competence to experience a feel in computer-mediated communication before initiating changes in technology use.
    Communication Quarterly 01/2012; 60(1):103-121.
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    ABSTRACT: This article conceptualizes how the affordances of enterprise social networking systems can help reduce three challenges in sharing organizational knowledge. These challenges include location of expertise, motivation to share knowledge, and social capitalization in the form of developing and maintaining social ties with knowledge providers to actualize knowledge sharing. Building on previous theories and empirical research on transactive memory theory, public goods theory, and social capital theories, as well as recent research on enterprise social media, we argue that the affordances of enterprise social networking systems can better address these knowledge sharing challenges than those of conventional knowledge management systems in that social networking applications can blend connective and communal sharing of knowledge.
    Journal of Computer-Mediated Communication 10/2013; 19(1). · 2.17 Impact Factor