Display of Health Risk Behaviors on MySpace by Adolescents

MSEd, Department of Pediatrics, University of Wisconsin-Madison, 600 Highland Ave, CSC H4/444, Madison, WI 53792-4108, USA.
JAMA Pediatrics (Impact Factor: 5.73). 02/2009; 163(1):27-34. DOI: 10.1001/archpediatrics.2008.528
Source: PubMed


To determine the prevalence of and associations among displayed risk behavior information that suggests sexual behavior, substance use, and violence in a random sample of the self-reported 18-year-old adolescents' publicly accessible MySpace Web profiles.
Cross-sectional study using content analysis of Web profiles between July 15 and September 30, 2007.
A total of 500 publicly available Web profiles of self-reported 18-year-olds in the United States.
Prevalence and associations among displayed health risk behaviors, including sexual behavior, substance use, or violence, on Web profiles.
A total of 270 (54.0%) profiles contained risk behavior information: 120 (24.0%) referenced sexual behaviors, 205 (41.0%) referenced substance use, and 72 (14.4)% referenced violence. Female adolescents were less likely to display violence references (odds ratio [OR], 0.3; 95% confidence interval [CI], 0.15-0.6). Reporting a sexual orientation other than "straight" was associated with increased display of references to sexual behavior (OR, 4.48; 95% CI, 1.27-15.98). Displaying church or religious involvement was associated with decreased display of all outcomes (sex: OR, 0.32; 95% CI, 0.12-0.86; substance use: OR, 0.38; 95% CI, 0.19-0.79; violence: OR, 0.12; 95% CI, 0.02-0.87; any risk factor: OR, 0.36; 95% CI, 0.19-0.7). Displaying sport or hobby involvement was associated with decreased references to violence (OR, 0.27; 95% CI, 0.09-0.79) and any risk factor (OR, 0.46; 95% CI, 0.27-0.79).
Adolescents frequently display risk behavior information on public Web sites. Further study is warranted to explore the validity of such information and the potential for using social networking Web sites for health promotion.

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    • "Facebook, YouTube, Twitter) >10 times a day, and more than half of adolescents log onto a social media site more than once a day (Common Sense Media, 2009). Moreover, college students report viewing social network profiles an average of 2.4–4.19 times a day for an average of 1–2 and a half hours (Raacke and Bonds-Raacke, 2008; Moreno et al., 2009). "
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    ABSTRACT: With the proliferation of the Internet and online social media use, alcohol advertisers are now marketing their products through social media sites such as YouTube, Facebook and Twitter. As a result, new recommendations have been made by the Federal Trade Commission concerning the self-regulation of digital marketing strategies, including content management on social and digital media sites. The current study sought to determine whether alcohol companies were implementing the self-imposed mandates that they have developed for online marketing. Specifically, we examined whether alcohol companies were implementing effective strategies that would prevent persons under the minimum legal drinking age in the USA from accessing their content on YouTube. We assessed 16 alcohol brands (beer and liquor) associated with the highest prevalence of past 30 day underage alcohol consumption in the USA. Fictitious YouTube user profiles were created and assigned the ages of 14, 17 and 19. These profiles then attempted to access and view the brewer-sponsored YouTube channels for each of the 16 selected brands. Every underage profile, regardless of age, was able to successfully subscribe to each of the 16 (100%) official YouTube channels. On average, two-thirds of the brands' channels were successfully viewed (66.67%). Alcohol industry provided online marketing content is predominantly accessible to underage adolescents. Thus, brewers are not following some of the self-developed and self-imposed mandates for online advertising by failing to implement effective age-restriction measures (i.e. age gates). © The Author 2014. Medical Council on Alcohol and Oxford University Press. All rights reserved.
    Alcohol and alcoholism (Oxford, Oxfordshire). Supplement 11/2014; 50(1). DOI:10.1093/alcalc/agu078
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    • "). Consistent with other studies (Moreno, Brockman, Rogers, & Christakis, 2010; Moreno, Parks, Zimmerman, et al., 2009), it found that females were more likely than males to mention their interest/participation in sexual risk behaviors. If adolescent females have internalized social norms that place a high value on female sexuality in attracting romantic partners, they may reflect this in their online profiles (Baumeister & Vohs, 2004). "
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    ABSTRACT: a b s t r a c t Homicide is the second leading cause of death for young people, and exposure to violence has a negative impact on youth mental health, academic performance, and relationships. We demonstrate that youth violence, including bullying, gang violence, and self-directed violence, increasingly occurs in the online space. We review the literature on violence and online social media, and show that while some forms of online violence are limited to Internet-based interactions, others are directly related to face-to-face acts of violence. Central to our purpose is uncovering the real-world consequences of these online events, and using this information to design effective prevention and intervention strategies. We discuss several limitations of the existing literature, including inconsistent definitions for some forms of online violence, and an overreliance on descriptive data. Finally, we acknowledge the constantly evolving landscape of online social media, and discuss implications for the future of social media and youth violence research. Ó 2014 Published by Elsevier Ltd.
    Computers in Human Behavior 06/2014; 35. DOI:10.1016/j.chb.2014.02.043 · 2.69 Impact Factor
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    • "Madden and Zickuhr (2011) reported that 83 % of young adults aged 18–29 had used a social networking site in their lifetime. As a newer way of interacting with peers, emerging adults spend a large amount of time communicating with peers online (Lenhart et al. 2010), and discussing potentially sensitive issues, such as substance use (Moreno et al. 2009). These online exchanges have resulted in the formation of online social networks and norms, with recent evidence suggesting that substance use discussions in online social networks may be related to personal substance use among emerging adults (Stoddard et al. 2012). "

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