Entertainment-education radio serial drama and outcomes related to HIV testing in Botswana.
ABSTRACT Makgabaneng is an entertainment-education radio serial drama written and produced in Botswana to promote prevention of HIV. This effort is part of the national response to HIV/AIDS. Broadcast of the serial drama began in August 2001, and two new 15-minute episodes air each week. We examined associations between exposure to Makgabaneng and outcomes related to HIV testing, including stigmatizing attitudes, intention to be tested, talking with a partner about testing, and testing for HIV, among 555 sexually active respondents. The four measures of exposure to Makgabaneng were frequency of listening, duration of listening, talking about the program, and attentiveness to and identification with relevant characters. Data were collected approximately 18 months after the drama began airing. We found positive associations between exposure to the program and intermediate outcomes, including lower level of stigmatizing attitudes, stronger intention to have HIV testing, and talking to a partner about testing. Although associations were identified with all four measures of exposure, increased duration of listening was associated with more positive outcomes than the other measures. This finding suggests that longer term exposure to entertainment-education programming may be important for behavior change.
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ABSTRACT: Entertainment-education is a media tool used to reduce the spread and stigma associated with HIV/AIDS. This pilot study explored how African American (AA) college students understood stigma as portrayed in the South African film, Yesterday. Data were collected through a focus group where four major themes emerged. One is “we can talk, but please do not touch.” The study shows that films on HIV/AIDS that feature people of African descent can be used to generate classroom discussions and promote positive attitudes about HIV/AIDS among AA students.
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ABSTRACT: Involvement in creative expression has the potential of engaging individuals in personal- and community-level change through reflection, empowerment, and the facilitation of connectedness. It is a process that can be a powerful component of community-based participatory research, as it can facilitate and support the principles of co-learning, egalitarian relationships, and respect for nonacademic knowledge. It is also a valuable means of appreciating culture and strengthening identity, which enhances health. This article reviews and discusses methods and benefits of incorporating creative expression into health promotion programs and community-based participatory research with Native Americans.Family & community health 07/2010; 33(3):186-92. DOI:10.1097/FCH.0b013e3181e4bbc6 · 0.99 Impact Factor
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ABSTRACT: Individuals often avoid discussing sexual history and safer sex with sexual partners, increasing the likelihood of negative health consequences. Research and theorizing on narrative influence suggest that television programs in which characters model conversations about safer sex may provide social scripts to viewers and influence behavior. This experiment tested this effect and examined the underlying mechanisms. Participants were randomly assigned to view a program that either did or did not depict characters modeling sexual discussion. Exposure to the modeled behavior motivated viewers to engage in sexual discussions over the next 2 weeks. Greater identification with these characters facilitated this effect by enhancing viewers' self-efficacy and reducing counterarguing. Implications for research on narrative influence more generally are discussed.Journal of Communication 05/2011; 61(3):387 - 406. DOI:10.1111/j.1460-2466.2011.01551.x · 2.45 Impact Factor