A Review of Facebook Research in the Social Sciences

Perspectives on Psychological Science (Impact Factor: 4.89). 01/2012; 7(3):203-220. DOI: 10.1177/1745691612442904

ABSTRACT With over 800 million active users, Facebook is changing the way hundreds of millions of people relate to one another and share information. A rapidly growing body of research has accompanied the meteoric rise of Facebook as social scientists assess the impact of Facebook on social life. In addition, researchers have recognized the utility of Facebook as a novel tool to observe behavior in a naturalistic setting, test hypotheses, and recruit participants. However, research on Facebook emanates from a wide variety of disciplines, with results being published in a broad range of journals and conference proceedings, making it difficult to keep track of various findings. And because Facebook is a relatively recent phenomenon, uncertainty still exists about the most effective ways to do Facebook research. To address these issues, the authors conducted a comprehensive literature search, identifying 412 relevant articles, which were sorted into 5 categories: descriptive analysis of users, motivations for using Facebook, identity presentation, the role of Facebook in social interactions, and privacy and information disclosure. The literature review serves as the foundation from which to assess current findings and offer recommendations to the field for future research on Facebook and online social networks more broadly.

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    ABSTRACT: Facebook has become a spectacular success by creating a massive new domain in which millions of social interactions are played out every day. This burgeoning new sphere of social behavior is inherently fascinating, but it also provides an unprecedented opportunity for companies and marketing managers: a) to observe behavior in a naturalistic setting, b) to follow the preferences of users worldwide regarding a great variety of subjects and fields, and c) to form customized and personalized campaigns based on gender differences. The aim of the present study is to perform a survey in order to examine if there are significant gender differences regarding: i. the reasons that men and women are using Facebook for, ii. the frequency that they are checking their Facebook profile, and iii. the number of their Facebook friends. The results showed that there are no significant gender differences in all three research questions. Based on the data collected from the survey, possible implications for marketing managers were formed.
    2nd ICCMI (International Conference on Contemporary Marketing Issues), Athens, Greece; 06/2014
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    ABSTRACT: The way citizens use technology has changed dramatically in just the last decade; nearly a third of American adults own tablets and almost a half own smartphones. But it’s not just ownership that’s on the rise, citizens are increasingly using such technology to communicate about and participate in politics. The present study utilized a multi-method approach to tap into how technology affects citizens’ political behaviors online in the context of the 2012 U.S. Presidential primary season. Compiling survey data with tablet-tracking behavior in a field experiment, results showed that users spent more days with online aggregators (like Google and Yahoo), recreational sites (like games), and social interaction sites than news and politics. But when they did spend time with news and politics, they spent an average of 10 minutes on each news page, and National/Regional news was the most visited subtopic. User-specific descriptive analyses provide portraits of each user’s demographic makeup and online political behavior. Finally, we linked user ideology to their user behavior through accurate, real-time behavioral observations. Results suggest that participants are more likely to view news from their own ideological perspective than the other, demonstrating evidence for selective exposure.
    Journal of Information Technology & Politics 06/2014;
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    ABSTRACT: This study explores the relationship between Social Media engagement and the activation of the consumer's purchase process. Following a consumer behavior perspective we study how the new communication paradigm of the Web 2.0 has change the first stage of the e-commerce purchase process, the problem recognition. We use the case of a smartphone purchase, to explore how differences in Social Media (Facebook) engagement would help describe existent differences between the consumer's triggers for problem recognition. The results suggest that there's a relationship between the level of engagement and the consumer's state that influences the activation of the problem recognition. Implications for e-commerce and social media managers are discussed.
    CISTI'2014 - 9th Iberian Conference on Information Systems and Technologies, Barcelona, Spain; 06/2014


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May 28, 2014