Some Psychological Aspects of Reduced Consumption Behavior: The Role of Intrinsic Satisfaction and Competence Motivation

Environment and Behavior (Impact Factor: 1.27). 05/1996; 28(3):358. DOI: 10.1177/0013916596283005


Efforts to promote environmentally appropriate behavior rely on motivation originating from 3 sources: other people, the environment, and one's self. This article examines a particular form of the latter source, intrinsic satisfactions. Nine studies are presented that investigate the multidimensional structure of intrinsic satisfactions and their relationship to reduced consumption behavior. Two categories of intrinsic satisfaction, labeled frugality and participation, are particularly well suited to encouraging such behavior. A third category, competence motivation, is explored in some detail and its dimensional structure is interpreted in terms of 3 dominant themes in the research literature. Connections between intrinsic satisfactions and such concepts as locus of control and altruism are explored, and implications for practitioners are discussed.

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    • "Others will handle that to which they are well positioned to respond. The motivational effect likely comes from the intrinsic satisfaction derived from developing, displaying and maintaining proficiency and resourcefulness (De Young 1996, 2012). Since success at a smaller scale can result in an empowering sense of competence, this may result in people being more willing to continue or re-start their problem-solving efforts at a later date or in a different setting (Monroe 2003). "
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    DESCRIPTION: A method for encouraging small scale exploration of behavior change opportunities. Possibly a means of pre-familiarization.
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    • "Only recently has research focused on using this direct yet gentler means of encouraging the adoption of behaviors compatible with durable living. Data from over three decades of research provide insight on intrinsic satisfaction (see, for instance [1], [2] and [3]). These data indicate that people derive a series of distinct satisfactions from environmentallyappropriate behavior. "
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    DESCRIPTION: Framework for the notion of behavioral entrepreneurship.
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    • "Lopez-Mosquera & Sanchez, 2011; Ramkissoon et al., 2013) and direct effects of visitor satisfaction on outcome variables such as repurchase intentions and recommendation (e.g., Theodorakis, Alexandris, Tsigilis, & Karvounis, 2013; Zboja & Vourhees, 2006). Environmental psychologists have demonstrated some evidence showing that environmentally responsible behaviors predict satisfaction , which in turn influences commitment to engage in proenvironmental behaviors (De Young, 1996, 2000; Pelletier, Tuson, Green-Demers, Noels, & Beaton, 1998). In the consumer behavior literature, customers' green purchasing behavior influenced their satisfaction with the product (Kahneman & Knetsch, 1992). "
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    ABSTRACT: The study tested whether proenvironmental behavioral intention mediates the relationship between place attachment and place satisfaction among visitors of the Dandenong Ranges National Park in Australia. Structural equation modeling was employed on a sample of 452 visitors. Regression models were estimated to test the mediating effect of proenvironmental behavioral intentions on the relationships between place dependence, place identity, place affect, place social bonding, and place satisfaction. Results show that as hypothesized, these effects were mediated by proenvironmental behavioral intentions, except for the relationship between place social bonding and place satisfaction. An important theoretical contribution is the mediating role of proenvironmental behavioral intentions in nature-based settings. Practical applications of the study include marketing aimed at encouraging repeat visitation by increasing levels of place attachment and place satisfaction in national parks through proenvironmental message development and delivery.
    Tourism Analysis 12/2014; 19(6). DOI:10.3727/108354214X14146846679286
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