Some psychological aspects of reduced consumption behavior: The role of intrinsic satisfaction and competence motivation
ABSTRACT Efforts to promote environmentally appropriate behavior rely on motivation originating from 3 sources: other people, the environment, and one's self. This article examines a particular form of the latter source, intrinsic satisfactions. Nine studies are presented that investigate the multidimensional structure of intrinsic satisfactions and their relationship to reduced consumption behavior. Two categories of intrinsic satisfaction, labeled frugality and participation, are particularly well suited to encouraging such behavior. A third category, competence motivation, is explored in some detail and its dimensional structure is interpreted in terms of 3 dominant themes in the research literature. Connections between intrinsic satisfactions and such concepts as locus of control and altruism are explored, and implications for practitioners are discussed.
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ABSTRACT: In this paper we study the role of metaphorical design concepts in triggering a mindful consumption behavior. Through a retrospective study on persuasive metaphorical designs for behavior change, we identified 7 persuasive heuristics for using metaphors for behavior change. According to the ELM of persuasion and persuasive effect of visual metaphors, we hypothesized that the use of persuasive metaphors in design of a napkin dispenser increases the mindfulness of the users, presumably through a central route and would increase the probability that people make more informed decisions and use fewer napkins. We used persuasive metaphor heuristics to design a metaphorical napkin dispenser to inform people about the consequences of their excessive consumption on the environment and encouraged them to use fewer napkins. In a local coffee shop, we measured napkin consumption using three different napkin dispensers: the original dispenser with no metaphor, one dispenser that shows metaphorical connotations of sustainable consumption, and a dispenser with a non-conservation metaphor . The results suggest effective behavior change in response to the consumption related metaphorical design.19th International Conference on Engineering Design (ICED13), Design for Harmonies, Seoul, Korea; 08/2013
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ABSTRACT: Purpose – Sustainability initiatives typically operate for a limited time period, but it is often unclear whether they have lasting effects. The purpose of this paper is to examine a laboratory fume hood campaign, in order to identify factors that might contribute or detract from long-term change persistence. Design/methodology/approach – The University of Toronto Sustainability Office ran a fume hood sash-closing campaign in one building for a four-month period. The campaign had two components: awareness-raising, where the safety and energy benefits of sash-closing were explained through posters, presentations, and a website; and a competition where participants received raffle tickets when their sashes were in compliance during unannounced inspections. Sash heights were recorded six and a half months before the campaign, throughout the campaign itself, and eight months after the campaign. Surveys and focus groups were used to assess participant attitudes and experiences. Findings – The campaign was effective in substantially reducing sash heights while it was in effect. Several months after the campaign, it appeared that sash-closing behaviours had mostly – but not entirely – reverted to pre-campaign levels. Research limitations/implications – This research does not examine differences in responses across users, and it is possible that the campaign was very effective in persuading some individuals. Practical implications – When running short-term behaviour-change campaigns, attention should be given to strategies that enhance or detract persistence of changes. Competitions and prizes could, perhaps counter-intuitively, reduce long-term effectiveness. Originality/value – Persistence is often overlooked in the design of sustainability campaigns. This paper offers important insights into what does not create lasting change and what might.International Journal of Sustainability in Higher Education 09/2012; 13(4):338-353. · 0.82 Impact Factor
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ABSTRACT: Universities have long borne an influential role in sustainability. Nonetheless, the affinity toward eclectic and piecemeal practices has been addressed as oxymoron to the essence of sustainable development, and the need to hone campus members’ buy-in is credited to be cardinal for systemic transformation. Major attributes for systemic campus sustainability are identified, incorporated, and proposed via a conceptual model. Those attributes are key sustainable development areas as well as perception and motivation on the topics that must be taken into consideration by universities to be able to adhere to a more pragmatic and inclusive sustainable development. Thus, the central intent of the authors is to offer a mechanism which may facilitate as well as elevate systemic campus sustainability. An extensive review of the literature in the area of sustainability, perception, and motivation is conducted, which includes articles, journals, conference proceedings, university reports, books, and materials from websites. By extracting and integrating crucial constituents of sustainable development from various studies, this paper contributes to the existing literature on sustainable development providing an input to the implementation of systemic campus sustainability.Environment Development and Sustainability 12/2013;
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