New Strategic Tools for Supply Chain Management
Intense global competition has created a highly demanding customer.
To serve his needs for highvariety, low cost, sound quality and easy
availability, organisations are looking beyond their own boundaries to
the management of their supply chains. In this they have been inspired
by the typical Far Eastern, and the very best Western, practice. But
supply chain management is still a hope not a reality for many
companies. On the one hand there is an array of “panaceas”
on offer for our “sick” businesses; new technology, computer
integrated manufacturing, the Just-in-Time approach, total quality
management, and more besides. On the other hand supply chain management
has few specific tools of its own. To the manager busy holding on to his
market share it is difficult to see where to start the process of making
his operation more competitive. A three-stage approach to help companies
see just which actions are likely to get the supply chain into better
competitive shape is proposed. Also introduced are two simple graphical
tools to help management develop a strategy for enhanced supply chain
effectiveness: the pipeline map and the supplier relationship grid.
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