Características estructurales de las organizaciones deportivas: Diferenciación en los clubes de fútbol profesional de élite en España

IESE Business School, IESE Research Papers 01/2008;
Source: RePEc

ABSTRACT La principal tarea de un club de f�tbol profesional es formar un equipo competitivo orientado a participar en las competiciones oficiales y conseguir �xitos deportivos de cara a satisfacer las expectativas de sus socios y aficionados. Esta tarea fundamental es la que constituye el sistema, el que en su relaci�n con el entorno va definiendo subsistemas de cara a responder eficazmente a las demandas que desde el exterior le desaf�an, en especial los procesos de profesionalizaci�n y comercializaci�n que han afectado al deporte en general. En el f�tbol profesional Espa�ol, los principales subsistemas que distingue un club son: deportiva, comunicaci�n, relaciones externas, comercial, financiera, gesti�n de patrimonio, marketing, instalaciones, jur�dica y asuntos sociales, es decir, �reas orientadas al desarrollo de la tarea fundamental, algunas de las cuales pueden asociarse a la respuesta estructural que estas organizaciones deportivas han dado a los desaf�os que le plantea el proceso de profesionalizaci�n y comercializaci�n.

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