Conference Paper

The See-Through System: From Implementation to Test-Drive

DOI: 10.1109/VNC.2012.6407443 Conference: 2012 IEEE Vehicular Networking Conference (VNC) (VNC 2012)

ABSTRACT Cooperative awereness in vehicular networks is probably the killer application for vehicle-to-vehicle (V2V) communications that cannot be matched by infrastructure-based alternatives even when disregarding communication costs. New and improved driver assistance systems can be introduced by extending their reach to sensors residing in neighboring vehicles, such as windshield-installed cameras. In previous work, we defined theoretical foundations for a driver assistance system that leverages on V2V communication and windshield-installed cameras to transform vision-obstructing vehicles into transparent tubular objects. We now present an implementation of the actual see-through system (STS), where we combine the communication aspects with the control and augmented reality components of the system. We present a validation methodology and test the system with multiple vehicles on closed road segment. This evaluation shows that the STS is able to increase the visibility of drivers intending to overtake, thus increasing the safety of such critical maneuvers. It also shows that Dedicated Short Range Communication (DSRC) provides the required latency for this delay-critical inter-vehicle communication, which could hardly be guaranteed with infrastructure-based communication technologies.

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    ABSTRACT: With the advent of vehicular communications and new developments in enhanced reality for Advanced Driver Assistance Systems (ADAS), we present in this position paper a new highway revenue model based on digital advertising super-imposed on physical billboards. We show that there is a strong correlation between economic development and an extensive road network. However, the public support for maintaining and expanding the road network is diminishing since these investments mainly rely on taxation. The common approach is to introduce tolls as a revenue generating method for supporting these investments. We argue that virtual billboards could provide an alternative revenue stream and avoid tolls in highways with high volumes of traffic. The key technologies are vehicular-to-infrastructure (V2I) communications and virtual windshields that already provide enhanced reality for ADAS. The physical billboards would transmit targeted advertising to approaching vehicles that would overlay it on top of the billboard sign. We demonstrate that it is already possible to implement this system with existing technologies. These digital ads would combine the flexibility of Internet advertisement with the high exposure of highway billboards and the willingness to receive them as an alternative to paying tolls. Finally, we show that it is viable to provide advertisement sponsored highway segments with very low cost-per-view values, especially in suburban highways that have a high volume of traffic.
    Proceeding of the tenth ACM international workshop on Vehicular inter-networking, systems, and applications; 01/2013

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