The relationship between unwillingness-to-communicate and students' Facebook use.

Journal of Media Psychology Theories Methods and Applications (Impact Factor: 1.66). 01/2008; 20(2):67-75. DOI: 10.1027/1864-1105.20.2.67

ABSTRACT A survey with 172 students was conducted at a large southern research university to examine how unwillingness-to-communicate in interpersonal communication influences gratifications sought and gratifications obtained from Facebook use. The study investigated the relationship between two dimensions of unwillingness-to-communicate (approach-avoidance and reward) and different motives of Facebook use. In addition, it examined the relationship between unwillingness-to-communicate and the behavioral and attitudinal outcomes of Facebook use (e.g., the number of hours spent on Facebook, duration of use, the number of Facebook friends, satisfaction with Facebook). Results of multiple regression analysis revealed that respondents who felt anxiety and fears in their face-to-face communication used Facebook to pass time and feel less lonely more than other respondents, but they had fewer Facebook friends. Overall, this paper finds evidence that people who are involved in online relationships are those who are willing to communicate in real life, rather than the opposite. Such results seem to justify the rich-get-richer hypothesis, which states that the internet primarily benefits extraverted individuals. Our results are in contrast to findings that socially anxious individuals are more likely to form relationships online. (PsycINFO Database Record (c) 2012 APA, all rights reserved)

  • Source
    [Show abstract] [Hide abstract]
    ABSTRACT: Facebook has become a spectacular success by creating a massive new domain in which millions of social interactions are played out every day. This burgeoning new sphere of social behavior is inherently fascinating, but it also provides an unprecedented opportunity for companies and marketing managers: a) to observe behavior in a naturalistic setting, b) to follow the preferences of users worldwide regarding a great variety of subjects and fields, and c) to form customized and personalized campaigns based on gender differences. The aim of the present study is to perform a survey in order to examine if there are significant gender differences regarding: i. the reasons that men and women are using Facebook for, ii. the frequency that they are checking their Facebook profile, and iii. the number of their Facebook friends. The results showed that there are no significant gender differences in all three research questions. Based on the data collected from the survey, possible implications for marketing managers were formed.
    2nd ICCMI (International Conference on Contemporary Marketing Issues), Athens, Greece; 06/2014
  • Source
    [Show abstract] [Hide abstract]
    ABSTRACT: This study investigates the relationships between loneliness, anxiousness, alcohol, and marijuana use in the prediction of freshman college students’ connections with others on the social network site Facebook as well as their emotional connectedness to Facebook. A survey of 229 respondents was conducted at a mid-sized public university to examine these relationships. Respondents were currently living in university dormitories and had an active Facebook account. The study examined the aforementioned predictor variables in relation to Facebook connections strategies and emotional connectedness to Facebook. Results showed that anxiousness, alcohol use, and marijuana use predicted emotional attachment to Facebook. Additionally, loneliness and anxiousness, but not alcohol or marijuana use, predicted individuals’ connections with others using Facebook. The current study adds to the growing body of literature investigating predictors of why individuals become emotionally attached to Facebook and the precursors to connecting with others on Facebook.
    Computers in Human Behavior 05/2013; 29(3):687–693. · 2.27 Impact Factor
  • Source
    [Show abstract] [Hide abstract]
    ABSTRACT: Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of June 2012, Facebook reports more than 1 billion active users. Objective of study was to evaluate the effect of Facebook on the social life, health and behavior of medical students.MethodologyIt was a cross sectional, observational and questionnaire based study conducted in Dow University OF Health Sciences during the period of January 2012 to November 2012. We attempted to interview all the participants who could be approached during the period of the study. Participants were MBBS students, while all students of other courses and programs were taken as exclusion criteria. Approximately 1050 questionnaires were distributed to participants. Fifty questionnaires were rejected due to incomplete answers, yielding 1000 usable responses for an approximate 95% response rate. Informed verbal consent was taken from each participant. Study was ethically approved by Institutional Review Board of Dow University of Health Sciences. All the data was entered and analyzed through SPSS 19.ResultOut of total 1000 participants, males were 400 (40%) and females were 600 (60%). Participants were in the age group of 18--25 years with a mean age of 20.08 years. Most of the participants were using Facebook daily (N = 640, 64%) for around 3--4 hours (N = 401, 40.1%). Majority of them (N = 359, 35.9%) believed that they were equally active on Facebook and in real life while few believed their social life became worse after start using Facebook (N = 372, 37.2%). Most of the participants admitted that they were considered as shy in real world (N = 390, 39.0%) while in the world of Facebook they were considered as fun loving by their friends (N = 603, 60.3%). A large number of participants (N = 715, 75%) complained of mood swings. Youngsters are willing to compromise their health, social life, studies for the sake of fun and entertainment or whatever satisfaction they get after using Facebook. What we observed in our study was that although majority of our subjects showed multiple signs of Facebook addiction, they don't realize it and if even they realize it they don't want to quit Facebook and even if they want to quit, they can't. Our observance concluded that majority of the users are highly addicted.
    International Archives of Medicine 10/2013; 6(1):40. · 1.08 Impact Factor


Available from