Theory of Planned Behavior explains gender difference in fruit and vegetable consumption

Department of Psychology, Kent State University, Kent, OH 44242 0001, USA.
Appetite (Impact Factor: 2.69). 08/2012; 59(3):693-697. DOI: 10.1016/j.appet.2012.08.007
Source: PubMed


A gender difference in fruit and vegetable intake (FVI) is widely documented, but not well understood. Using data from the National Cancer Institute's Food Attitudes and Behavior Survey, we assessed the extent to which gender differences in FVI are attributable to gender differences in constructs from the Theory of Planned Behavior (TPB). Females reported more favorable attitudes and greater perceived behavior control regarding FVI than males, and these beliefs mediated the observed gender difference. Males reported greater perceived norms for FVI, but norms did not predict FVI. Gender did not moderate the influence of TPB constructs on FVI. Thus, TPB constructs substantially explained the gender difference. Interventions targeted toward adult males may benefit by promoting favorable attitudes and perceived behavioral control over FVI.

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Available from: John A Updegraff, Apr 17, 2014
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    • "The CDC (2010) daily consumption recommendations for active adolescent women (men) are 1.5 (2) servings of fruit and 2.5 (3) servings of vegetables. Produce intake by adolescents often falls short of these recommendations (Casagrande et al., 2007; CDC 2007; Emanuel et al., 2012; Guenther et al., 2006; Serdula et al., 2004). While no data were found for Arkansas adolescents' consumption of fruit and vegetables, the CDC (2010) reports that only 24.5% of Arkansas adults meet the fruit recommendation (compared to 32.5% nationally), but slightly exceed the national average in meeting vegetable consumption recommendations at 26.9% (compared to 26.3% nationally) (CDC, 2010). "
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    ABSTRACT: As farming practices have moved towards largescale production methods, the average individual has become further removed from the practice of agriculture. As a result, many high school students gain the majority of their knowledge of farming in a classroom setting. This case study was conducted to better understand if gender plays a role in differing experiences, knowledge and perceptions of agricultural practices, local produce and produce consumption among high school students in Northwest Arkansas. Eleventh-grade students (n=50) from three school districts were asked to answer questions about their agricultural and local produce experiences, knowledge and perceptions. Young men were (p=.01) more likely to have taken an agriculture class in high school and were (p=.02) more likely to be able to identify the average farm-to-plate distance of produce. Furthermore, we found that female students were more likely to have positive perceptions of locally grown foods, whereas male students were (p=.04) more likely to believe that there are disadvantages to local foods. However, neither young men nor young women were meeting Center for Disease Control and Prevention (CDC) recommendations for fruit and vegetable consumption. Further study is warranted to explore the gender differences and the impact that education may have in the formation of knowledge, perceptions and healthy food choices among high school students.
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    01/2014; 2(4). DOI:10.15640/ijpt.v2n4a7
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    ABSTRACT: Purpose: The purpose of this study is to identify factors affecting fruit consumption behavior by application of the Theory of Planned Behavior. In addition, this study examined the moderating effect of a fruit eating habit. Methods: A total of 734 consumers who have ever purchased fruit participated in this study. Results: Results of this study showed that attitudes toward fruit intake, social norms, and perceived behavioral control had significant impacts on the level of fruit intake. Fruit eating habit that showed high correlation with eating behavior was also included in the model identifying factors having an influence on fruit intake. Attitudes toward fruit intake, social norms, and perceived behavioral control had a positive influence on intention to intake fruit. Fruit eating habits played a moderating role in the relationships between intention to intake fruit and real fruit intake. Conclusion: Increasing positive attitudes toward fruit intake, social norms, and perceived behavioral control would be helpful in increasing the amount of fruit intake.
    Journal of Nutrition and Health 04/2014; 47(2):134. DOI:10.4163/jnh.2014.47.2.134
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