The Development Manager's Advisory System: A Knowledge‐Based DSS Tool for Project Assessment*

Decision Sciences (Impact Factor: 1.36). 06/2007; 24(5):953 - 976. DOI: 10.1111/j.1540-5915.1993.tb00498.x

ABSTRACT This research investigates whether the knowledge-based decision support system (KBDSS) paradigm provides the necessary supporting structure and developmental framework for product development evaluation. To address the research questions posed in this study, it is necessary to develop and implement KBDSS's at specific decision points along the product development cycle. This paper describes the design, development, and implementation of a KBDSS to support a product development manager's decision concerning full-scale development of a new product. From the systems design perspective, this paper addresses the integration and innovative use of a variety of techniques for knowledge acquisition, modeling, and processing. The approach utilized obtains the benefits of normative modeling as well as the flexibility and developmental advantages of knowledge-based systems. Since its implementation, the system has been successfully used by a development manager to support his recommendation for an ongoing project. His complete satisfaction with this system served as the impetus for the design and development of a multi-expert system which was implemented at the strategic level.

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    ABSTRACT: A new methodology for the development of new products and an intelligent DSS, named MARKEX, which is an implementation of this methodology, are presented in this paper. The system acts as a consultant for marketers, providing visual support to enhance understanding and to overcome lack of expertise. The databases of the system are the results of consumer surveys, as well as financial information of the enterprises involved in the decision making process. The system's model base encompasses statistical analysis, preference analysis, and consumer choice models. MARKEX incorporates partial knowledge bases to support decision makers in different stages of the product development process.
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May 28, 2014