Blazing Netshine on the value network: The processes of Internet public relations management

Journal of Communication Management 03/2001; 5(2). DOI: 10.1108/13632540110806776


The Internet is a multi-channel distributor of data, information and knowledge. Information has value. It is becoming a separate entity to people and artefacts and is taking on the mantle of a commodity. Information affects the value chain and, in the network of net-works known as the Internet, information management is an important corporate func-tion. The value of information will decline as the volume of it increases, and it will gain added advantage when endorsed by trusted channels. Without valued information, the value of products is low to non-existent. Ethics in the provision, management and pro-tection of information is now an important, if not pivotal, management function.

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