Article

The transition to e-commerce: a case study of a rural-based travel agency

Department of Manage-ment, Southern Illinois University, 62901, Carbondale, IL; Department of Management, Southern Illinois University, 62901, Carbondale, IL; is Associate Professor, Department of Management, Leon Crosby, Grand Valley State University, 49504, Grand Rapids, DBA, MI
Journal of Internet Commerce 01/2003; 2. DOI: 10.1300/J179v02n01_05

ABSTRACT When the Internet started to establish itself in the corpo-rate world, some observers foresaw a diminishing role for, if not the end to, many intermediary functions. Consequently it has been argued that suppliers will need to use the Internet and related technologies to cut costs and establish closer links with consumers by bypassing organiza-tions that currently play an intermediary role in the traditional transac-tion system. The objective of this case study is to enhance the understanding of the process of transition from a traditional business model to an e-commerce model. It focuses on a very small business that has successfully navigated the transition to e-commerce. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH.

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May 30, 2014