Tourism and globalization

Annals of Tourism Research - ANN TOURISM RES 01/2003; 30(3). DOI: 10.1016/S0160-7383(03)00048-3

ABSTRACT Tourism businesses operate globally and many have opted for a competitive advantage of internationalization. Technology, information and reduction of boundaries have created new forms of service companies, not only the large multinational corporations, but also small niche specialists. The growing importance of strategic alliances in creating networks of business relationships has become a trend also in tourism. Tourist destinations must establish identities that differentiate them from other destinations.

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