Article

La Psicología Social y el Concepto de Cultura

Psicologia & Sociedade 01/2009; 21(1). DOI: 10.1590/S0102-71822009000100012

ABSTRACT RESUMO: O objetivo deste artigo é realizar uma revisão das teorias contemporâneas da psicologia social, ob-servando em seus métodos experimentais e apresentação de dados de pesquisa, as diferentes maneiras de medir, avaliar e teorizar sobre o uso que fazem do conceito de cultura. analisam-se as teorias de individualismo -coleti-vismo, capital social, identidade étnica, sistemas concêntricos e adaptativos. a análise é feita desde a perspectiva teórica que pressupõe o constructo sociológico e antropológico da cultura como uma categoria não psicológica que integra os aspectos sociais vinculados à formação de valores e representações que cortam transversalmente o comportamento social. PALAVRAS-CHAVE: cultura; psicologia social; identidade; capital social. RESUMEN: El objetivo de este artículo es realizar una revisión de las teorías contemporáneas de la psicología social, observando en sus métodos experimentales y los datos de investigación, las diferentes maneras de medir, evaluar y teorizar sobre el uso del concepto de cultura. Se estudian las teorías de individualismo-colectivismo, capital social, identidad social y étnica, sistemas concéntricos y adaptativos. El análisis se lleva a cabo desde la perspectiva teórica que supone al constructo sociológico y antropológico de cultura como una categoría no psicológica que integra los aspectos sociales vinculados a la formación de valores y representaciones que cortan transversalmente el comportamiento social.

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