Article

Teaching Demand Management and Price Optimization in the MBA Program at the Carnegie Mellon University Tepper School of Business

Transactions on Education 04/2009; 9:99-108. DOI: 10.1287/ited.1090.0025

ABSTRACT I n this paper, I describe the course Demand Management and Price Optimization that I have taught in the MBA program at the Carnegie Mellon University Tepper School of Business during the past five years. I focus on my experience in teaching this course, which has significantly evolved over time from essentially a revenue management course to a course that emphasizes quantitative models that address features falling at the interface between the operations and marketing functions of a firm. I hope that prospective instructors of similar courses will find this discussion useful and informative in making their own choices regarding how to structure their courses. was with the author 3 months for 2 revisions.

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