Entorno Y Desarrollo De Ventajas Competitivas: Esquema Conceptual Para Analizar El Entorno De Las Empresas (Environment and Development of Competitive Advantage: A Conceptual Framework to Analyze Business Environment )


Develop a competitive advantage requires that companies are able to monitor and analyze the environment. This article presents a conceptual proposal to analyze the business environment in a comprehensive manner. It presents a review of the literature linking strategy and the environment as well as literature that explores the role of the environment as a determinant of location, in particular what it has to do with the country effect. The article suggests that it is necessary to considered on the one hand the immediate environment of business and on the other hand the institutional environment. The impact of the environment is important in that it allows companies to develop advantages based on innovation.

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    The Academy of Management Review 01/1987; DOI:10.5465/AMR.1987.4306502 · 6.17 Impact Factor
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    ABSTRACT: Much of the research on the role of firm-specific advantages on firms' subsidiary ownership preferences has been undertaken in the context of advanced-country multinationals, specifically U.S. MNCs. Research has found that U.S. firms derive ownership advantages from their size, experience, and technological and marketing superiority. Perhaps having operated in the most-developed and sophisticated home market, many U.S. firms generate unique skills that give them absolute advantages over firms in almost all foreign host locations. Developing-country MNCs do not have absolute ownership advantages similar to those of the U.S. firms. The relevance of a particular firm-specific characteristic for a developing-country MNC may be contingent not only upon the home-country characteristics, as in the case of U.S. MNCs, but also upon host-country characteristics. This study investigates the subsidiary ownership preferences among Korean MNCS and finds that the influence of three firm-specific advantages—technological intensity, product differentiation and capital intensity—on subsidiary ownership levels is contingent upon whether the subsidiary is located in a relatively less-developed or a more-developed country as compared to the home country. Although some authors have suggested that the influence of firm-specific advantages may be contingent upon the characteristics of both home- and host-country locations, empirical investigations to this effect have been nonexistent.© 1997 JIBS. Journal of International Business Studies (1997) 28, 735–757
    Journal of International Business Studies 12/1997; 28(4):735-757. DOI:10.1057/palgrave.jibs.8490117 · 3.56 Impact Factor


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