Narrative Health Communication and Behavior Change: The Influence of Exemplars in the News on Intention to Quit Smoking

Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.
Journal of Communication (Impact Factor: 2.45). 06/2012; 62(3):473-492. DOI: 10.1111/j.1460-2466.2012.01644.x
Source: PubMed


This study investigated psychological mechanisms underlying the effect of narrative health communication on behavioral intention. Specifically, the study examined how exemplification in news about successful smoking cessation affects recipients' narrative engagement, thereby changing their intention to quit smoking. Nationally representative samples of U.S. adult smokers participated in 2 experiments. The results from the 2 experiments consistently showed that smokers reading a news article with an exemplar experienced greater narrative engagement compared to those reading an article without an exemplar. Those who reported more engagement were in turn more likely to report greater smoking cessation intentions.

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Available from: Joseph N Cappella, Oct 08, 2015
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    • "A substantial volume of media literature has addressed the nature and extent of this influence on audience perception, opinion, and behavior (Anderson, 1997; Devereux, 2003; Gregory & Miller, 1998; Keeble, 2001; Ross & Nightingale, 2003). Research has shown how samples in news articles significantly affect the perceptions and judgments of readers about issues (Cheng, Hawton, Lee, & Chen, 2007; Kim et al., 2012; Zillmann & Brosius, 2000). The news media affect how people perceive the salient issues of the day (McCombs & Reynolds, 2002). "
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    ABSTRACT: This study examines the changing perspectives of Taiwanese student teachers toward the news coverage of educational events by proposing a framework of reading, dialogue, and reflection on education-related news report. In this study, we enrolled 28 student teachers to participate in the framework, being practiced seven times. To validate the analytical results, we obtained primary research data by using a designed worksheet, dialogue observation, individual notebooks, and interviews. The analytic results show that the previous experiences of student teachers influenced they form perspectives on reported events, thereby facilitating in-group dialogue. Peers who express experiences similar to those reported in the events influence the perspectives of other participants by causing two types of changes: (a) alternative thoughts: expressing alternative opinions for confronting conflict; and (b) deepening thoughts: re-examining the conflict through reflection, and expressing a method of resolving conflicts by projecting personal experiences. The proposed framework can provide teacher educators with a curriculum program that encourages student teachers to broaden their awareness of biased news coverage of education, and to enhance their comprehension of educational practices.
    08/2014; 7(9). DOI:10.5539/ies.v7n9p39
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    • "Such exemplification effects have consistently been replicated for different fields, for example for health campaigns (cf. Kim et al. 2012) or political campaigns and issues (cf. Moy and Rinke 2012; Lefevere, De Swert, and Walgrave 2012). "
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    ABSTRACT: The use and abuse of course and lecturer rating websites such as™ is a highly relevant topic for universities’ evaluation and assessment policies and practice. However, only a few studies have paid attention to the actual influence of teaching evaluation websites on the students themselves—that is, their perceptions of a certain course and their course choice intention at university. Findings point to the fact that positive comments on the website about professors improve students’ evaluations. However, professor evaluation websites contain two types of information: single student comments and average ratings. Research on exemplification effects has shown that single cases often have a stronger influence on recipients than more valid base rate information. We test this assumption in an experiment (n = 126) using a professor evaluation website stimulus. Results show that single comments strongly influence opinions and course choice intentions but that they are moderated by the valence of the average rating.
    Educational Assessment Evaluation and Accountability 04/2013; 25(2). DOI:10.1007/s11092-013-9164-z · 0.69 Impact Factor
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    • "Response options were 10-point Likert-type scales anchored at 1 = strongly disagree and 10 = strongly agree. Principle components factor analysis using varimax rotation showed the three reverse-coded items did not load with the other items (Kim et al., 2012; Murphy et al., 2011). Additionally, the item ''I found myself thinking of ways the film could have turned out differently'' also did not load with the scale. "
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    ABSTRACT: This research empirically tests whether using a fictional narrative produces a greater impact on health-related knowledge, attitudes, and behavioral intention than presenting the identical information in a more traditional, nonfiction, non-narrative format. European American, Mexican American, and African American women (N = 758) were surveyed before and after viewing either a narrative or non-narrative cervical cancer-related film. The narrative was more effective in increasing cervical cancer-related knowledge and attitudes. Moreover, in response to the narrative featuring Latinas, Mexican Americans were most transported, identified most with the characters, and experienced the strongest emotions. Regressions revealed that transportation, identification with specific characters, and emotion each contributed to shifts in knowledge, attitudes, and behavioral intentions. Thus, narrative formats may provide a valuable tool in reducing health disparities.
    Journal of Communication 02/2013; 63(1). DOI:10.1111/jcom.12007 · 2.45 Impact Factor
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