Article

New Ways to Promote Proenvironmental Behavior: Expanding and Evaluating Motives for Environmentally Responsible Behavior

University of Michigan
Journal of Social Issues (Impact Factor: 1.96). 12/1999; 56(3):509 - 526. DOI: 10.1111/0022-4537.00181

ABSTRACT This article contends that while striving to promote environmentallyresponsible behavior, we have focused attention too narrowly on just two classes of motives. There is a need to expand the range of motives available to practitioners and to provide a framework within which motives can be evaluated for both their immediate and long-term effectiveness. The article then examines a strategy for promoting environmentally responsible behavior that has significant potential. This strategy is based on a particular form of motivation called intrinsic satisfaction. Nine studies are reviewed that have outlined the structure of intrinsic satisfaction. A key theme discussed is the human inclination for competence. This fundamental human concern is shown to have both a general form and a resource-specific version.

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