We review recent progress in studying mesons within gauge/gravity duality, in the context of adding flavour degrees of freedom
to generalizations of the AdS/CFT correspondence. Our main focus is on the “top-down approach” of considering models constructed
within string theory. We explain the string-theoretical constructions in detail, aiming at non-specialists. These give rise
to a new way of describing strongly coupled confining large-N gauge theories similar to large-N QCD. In particular, we consider gravity dual descriptions of spontaneous chiral symmetry breaking, and compare with lattice
results. A further topic covered is the behaviour of flavour bound states in finite-temperature field theories dual to a gravity
background involving a black hole. We also describe the “bottom up” phenomenological approach to mesons within AdS/QCD. Some
previously unpublished results are also included.