Strategic development and SWOT analysis at the University of Warwick

Warwick Business School, University of Warwick, Coventry CV4 7AL, UK
European Journal of Operational Research (Impact Factor: 1.84). 02/2004; 152(3):631-640. DOI: 10.1016/S0377-2217(03)00062-6
Source: RePEc

ABSTRACT SWOT analysis is an established method for assisting the formulation of strategy. An application to strategy formulation and its incorporation into the strategic development process at the University of Warwick is described. The application links SWOT analysis to resource-based planning, illustrates it as an iterative rather than a linear process and embeds it within the overall planning process. Lessons are drawn both for the University and for the strategy formulation process itself.

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    ABSTRACT: The World Café has been used to develop business and organizational strategies, to enhance safety performance, to support executive education, to foster community development, and for a host of other specific applications. However, is the World Café superior to traditional strategy workshop techniques in terms of increases in participant knowledge and understanding? Up to now there has been no absolute no answer to this question. This study examines and compares how the World Café and Strategy Workshops influence the development of entrepreneurs in the writing of business plans and as a means to model learning behavior. This study also investigates which kinds of leadership styles (transactional leadership or transformational leadership) can simultaneously benefit learning performance. A quasi-experimental design is utilized which includes pre–post tests. 120 participants attending an entrepreneurial program held by the government are observed. The results indicate that the World Café strategy has a significantly higher positive effect on their strategic planning capability than with traditional Strategy Workshops. Second, the leadership style of the focus leader can significantly increase the entrepreneur's strategic planning capability. Finally, in the discussion of World Café, the effects of transactional leadership on the entrepreneur's strategic planning capability is found to be greater than the effects of transformational leadership.
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  • British Journal of Management 01/2015; 26:S1-S12. DOI:10.1111/1467-8551.12084 · 1.52 Impact Factor


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