Article

Strategic development and SWOT analysis at the University of Warwick

Warwick Business School, University of Warwick, Coventry CV4 7AL, UK
European Journal of Operational Research (Impact Factor: 2.04). 01/2004; DOI: 10.1016/S0377-2217(03)00062-6
Source: RePEc

ABSTRACT SWOT analysis is an established method for assisting the formulation of strategy. An application to strategy formulation and its incorporation into the strategic development process at the University of Warwick is described. The application links SWOT analysis to resource-based planning, illustrates it as an iterative rather than a linear process and embeds it within the overall planning process. Lessons are drawn both for the University and for the strategy formulation process itself.

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