Article

Abstract Strategic development and SWOT analysis at the University of Warwick

Warwick Business School, University of Warwick, Coventry CV4 7AL, UK
European Journal of Operational Research (Impact Factor: 1.84). 02/2004; 152(3):631-640. DOI: 10.1016/S0377-2217(03)00062-6
Source: RePEc

ABSTRACT SWOT analysis is an established method for assisting the formulation of strategy. An application to strategy formulation and its incorporation into the strategic development process at the University of Warwick is described. The application links SWOT analysis to resource-based planning, illustrates it as an iterative rather than a linear process and embeds it within the overall planning process. Lessons are drawn both for the University and for the strategy formulation process itself. Ó 2003 Elsevier B.V. All rights reserved. Keywords: Strategic planning; SWOT analysis; Resource-based planning; Strategic development

8 Followers
 · 
439 Views
  • Source
    • "Yuksel and Dagdeviren (2007) proposed an algorithm which combines analytic network process and SWOT analysis to measure and consider the possible dependency among the factors. Dyson (2004) used SWOT analysis for strategy formulation and its incorporation into the strategic development process at a university. Houben et al. (1999) proposed a knowledge-based SWOT analysis system for strategic planning in small and medium sized companies. "
    [Show abstract] [Hide abstract]
    ABSTRACT: With the increasing globalization, companies try to be more specialized on the market to become prominent among their competitors. This fact leads managers to recruit qualified and experienced personnel, which is an expensive and effortful process. Recruitment process has critical importance to find out the most adequate personnel. The most significant difficulty in that process is to find the right person in a short time period with a relatively small budget which requires a rich portfolio. Due to the difficulties in creating a rich portfolio and eliminating the candidates, companies prefer outsourcing human resources processes. Therefore human resources consulting firms have become more widespread to meet the needs of the companies on the experienced and qualified human resources. The purpose of this paper is to find out the primal growth strategies for a start-up human consulting firm to make sure the sustainability of the company. The paper utilizes extended SWOT analysis to determine primary strategies and balanced score card (BSC) approach to determine the best growth strategy with a real case study.
  • Source
    • "Adapted SWOT analysis ( Strengths , Weaknesses , Opportunities , and Threats ) was performed to obtain a detailed evaluation from policy - makers of the procedure and of the usability of the results . SWOT analysis is an analytical tool , praised for its simplicity and practicality , that aims to identify the strengths and weaknesses of an organisation or an approach and its opportunities and threats in the surrounding environment ( Pickton and Wright , 1998 ; Dyson , 2004 ) . More pre - cisely , we asked participants their opinion about strengths and weaknesses of the proposed online approach and developed plat - form and what are the opportunities and possible limitations of the future use of this tool in this region . "
    [Show abstract] [Hide abstract]
    ABSTRACT: The new EU strategy on adaptation to climate change suggests flexible and participatory approaches. Face-to-face contact, although it involves time-consuming procedures with a limited audience, has often been considered the most effective participatory approach. In recent years, however, there has been an increase in the visibility of different citizens' initiatives in the online world, which strengthens the possibility of greater citizen agency. This paper investigates whether the Internet can ensure efficient public participation with meaningful engagement in climate change adaptation. In elucidating issues regarding climate change adaptation, we developed an eParticipation framework to explore adaptation capacity of agriculture to climate change in Northern Italy. Farmers were mobilised using a pre-existing online network. First they took part in an online questionnaire for revealing their perceptions of and reactions to the impacts of ongoing changes in agriculture. We used these results to suggest a portfolio of policy measures and to set evaluation criteria. Farmers then evaluated these policy options, using a multi criteria analysis tool with a simple user-friendly interface. Our results showed that eParticipation is efficient: it supports a rapid data collection, while involving high number of participants. Moreover, we demonstrated that the digital divide is decreasingly an obstacle for using online spaces for public engagement. This research does not present eParticipation as a panacea. Rather, eParticipation was implemented with well-established participatory approaches to both validate the results and, consequently, communicate meaningful messages on local agricultural adaptation practices to regional decision-makers. Feedbacks from the regional decision-makers showed their interest in using eParticipation to improve communication with farmers in the future. We expect that, with further Internet proliferation, eParticipation may allow the inclusion of more representative samples, which would contribute to an informed and legitimate decision-making process. Copyright © 2015 Elsevier Ltd. All rights reserved.
    Journal of Environmental Management 04/2015; 157:8-19. DOI:10.1016/j.jenvman.2015.04.001 · 3.19 Impact Factor
  • Source
    • "In the planning process, as such processes are often complicated by numerous criteria and interdependencies, it may be that the utilization of SWOT is insufficient [10]. Conventional SWOT analysis cannot appraise the strategic decision-making situation comprehensively [4]. Furthermore, SWOT does not provide means of analytically determining the importance of the factors or assessing decision alternatives according to the factors [10]. "
    [Show abstract] [Hide abstract]
    ABSTRACT: Original scientific paper Strategic planning which focuses on transport is based fundamentally on adjusting to changes in the operational environment. Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis is a commonly used tool for analyzing both the internal and external environments in order to attain a systematic approach and support for a decision-making situation. In this study, we show how some weaknesses of SWOT analysis can be avoided and how it can be elaborated upon in order to provide a more comprehensive decision support. The research was based on expert interviews, which were structured according to the principles of value-focused thinking and SWOT analysis. FA'WOT is a hybrid method combining the well known SWOT analysis and the Fuzzy Analytic Hierarchy Process (FAHP). This paper presents modification of the Saaty-s scale, in which fuzzy numbers have been used for determining weight values of criteria and alternatives. Unlike the papers describing the procedure of fuzzification of the AHP/ANP method, the method described here takes into account the level of uncertainty of the decision maker. After application of the AHP/ANP method in this way, the values of the functions criteria for each considered alternative are obtained. Certain values of the level of certainty are corresponding to the obtained values of the functions criteria. It is possible to generate various sets of the values of criterion functions. Using this procedure it is possible to identify and rank the factors affecting the functioning of a system. FAHP's connection to SWOT yields analytically determined priorities for the factors included in SWOT analysis and makes them commensurable. The aim in applying the hybrid method is to improve the quantitative information basis of strategic planning processes. The hybrid FA'WOT model is used in determining the development strategy for integrated transport in the Lafarge Beocin cement plant. Razvoj integriranog transportnog sustava u distributivnim centrima: FA'WOT model Izvorni znanstveni članak Strateško planiranje usmjereno ka transportu zasniva se u osnovi na prilagođavanju promjenama u operativnom okruženju. Analiza prednosti, slabosti, mogućnosti i opasnosti (SWOT) najčešće je rabljen alat za analizu i unutarnje i vanjske sredine, kako bi se postigao sustavni pristup i podrška pri donošenju odluka. U ovom istraživanju pokazujemo kako se neke slabosti SWOT analize mogu izbjeći i kako se ona može razraditi da bi se osigurala sveobuhvatnija podrška odlučivanju. Istraživanje je zasnovano na ekspertnim intervjuima koji su strukturirani prema principima mišljenja usmjerenog na vrijednosti i SWOT analizu. FA'WOT je hibridna metoda u kojoj se dobro poznata SWOT analiza kombinira s fuzzy analitičkim hijerarhijskim procesom (FAHP). U radu je prikazana modifikacija Saatyjeve skale tako što su za određivanje težinskih vrijednosti kriterija i alternativa upotrebljeni fuzzy brojevi. Za razliku od radova u kojima je opisan postupak fazifikacije AHP/ANP metode opisani model uzima u obzir stupanj neizvjesnosti donositelja odluke. Na ovaj način, nakon primjene AHP/ANP metode, dobivaju se vrijednosti kriterijskih funkcija za svaku od promatranih alternativa. Dobivenim vrijednostima kriterijskih funkcija odgovara određena vrijednost stupnja uvjerenosti. Za različite vrijednosti stupnja uvjerenosti moguće je generirati različite skupove vrijednosti kriterijskih funkcija. Rabeći ovaj postupak moguće je identificirati i rangirati čimbenike koji utječu na funkcioniranje sustava. FAHP-ova veza s SWOT daje analitički utvrđene prioritete za faktore uključene u SWOT analizu i čini ih mjerljivim. Cilj u primjeni hibridne metode je poboljšati osnove kvantitativnih informacija procesa strateškog planiranja. Primjena hibridnog FA'WOT modela prikazana je za određivanje strategije razvoja integralnog transporta u tvornici Lafarge Beocin Cement. Ključne riječi: fuzzy AHP; fuzzy logika; integrirani transport; multi-kriteriji odlučivanja
    Tehnicki Vjesnik 01/2015; 22(649):649-658. DOI:10.17559/TV-20140205170207 · 0.62 Impact Factor
Show more

Preview

Download
26 Downloads
Available from