Article

Doctor's attire influences perceived empathy in the patient-doctor relationship

Acupuncture & Meridian Science Research Center, Kyung Hee University, Seoul, Republic of Korea.
Patient Education and Counseling (Impact Factor: 2.6). 03/2012; 89(3). DOI: 10.1016/j.pec.2012.02.017
Source: PubMed

ABSTRACT OBJECTIVE: This study investigated whether doctors' attire influences the perception of empathy in the patient-doctor relationship during a therapeutic encounter. METHODS: A total number of 143 patients were divided into four groups when they were consulting a Traditional Korean Medicine doctor. Depending on the group, the same doctor was wearing four different attires - Casual, Suit, Traditional dress, White coat - when having a clinical consultation with the patients. RESULTS: The patients preferred white coat and traditional dress more than other attires, giving highest scores to white coat in competency, trustworthiness and preference of attire and to traditional dress in comfortableness and contentment with the consultation. The "Consultation and Relational Empathy (CARE)" score was significantly higher in the "White coat" and "Traditional" groups, compared to the "Casual" and "Suit" groups. CONCLUSION: The strong association between the patients' preference of doctors' attire and the CARE score indicates that the doctor's attire plays not only an important role for establishing confidence and trustworthiness but also for the perception of empathy in the patient-doctor relationship. PRACTICE IMPLICATIONS: The doctor's attire can function as an effective tool of non-verbal communication in order to signal confidence, trust and empathy and establish a good patient-doctor relationship.

Download full-text

Full-text

Available from: Dong-Seon Chang, Aug 12, 2015
0 Followers
 · 
264 Views
  • Source
    • "For example , Baker and Wanger argued that customer services who dressed appropriately could elicit purchase intentions [27]. Chung et al. founded that that the doctor's clothing plays a significant role in establishing confidence, trustworthiness and perception of empathy in the patient-doctor relationship [28]. Bestselling books like " Dress for Success " by John T. Molloy and TV shows such as TLC's " What Not to Wear " highlight the power that attire can have over others by creating affirmative impressions [25]. "
    [Show abstract] [Hide abstract]
    ABSTRACT: Recent advances in human-robot interaction have enhanced the ability of robots to act as a mediator in remote communication. However, embodied expressive communication across distance is not supported by the current technology. Physical body is a powerful conduit for affective communication, and thus mediating properties of the physical body through an agent has been proposed to address this deficiency. In this paper, we offer heuristic justification on vision of embodied interfaces by adopting perspectives from social psychology in the context of mediated interpersonal communication. Based on our studies, we created a pair of robots named “Mini-Surrogate” as a personalized telecommunication medium which recreates and emulates the physical presence of a specific person. It applies the concepts of enclothed and embodied cognition to convey the illusion of a particular person's presence. Through minimal prototyping in terms of surrogate behaviors, we explored desired nonverbal cues by remotely located couples to satisfy their communication needs while being apart. Our exploratory study pointed to the acceptance of prototyped medium and showed that personalization could enhance communication affectivity in terms of providing awareness and reminding of the specific person. We realized the desired nonverbal cues that helped remote couples to perceive the interface as their remote partner. The findings contribute towards user experience, communication and robotic researchers to enhance the quality of telecommunication for remote couples.
    RO-MAN, 2013 IEEE; 01/2013
  • Source
    [Show abstract] [Hide abstract]
    ABSTRACT: Although the verbal components of service encounters have been investigated, the nonverbal aspects of employee-customer interactions have remained virtually unexplored in the marketing literature. Thus, the purpose of this paper is to explore the importance of service employees’ nonverbal communication during service interactions. Specifically, a conceptual model is presented that links nonverbal communication (kinesics, paralanguage, proxemics, and physical appearance), customer affect, and consumers’ evaluations of service providers (with respect to credibility, friendliness, competence, empathy, courtesy, and trustworthiness). Further, the importance of nonverbal elements is discussed and managerial implications are given.
    Journal of Services Marketing 08/2000; 14(5):378-391. DOI:10.1108/08876040010341008 · 0.62 Impact Factor
  • [Show abstract] [Hide abstract]
    ABSTRACT: In recent years, complementary medicine (CM) approaches are integrated within a growing number of health care services worldwide. Implementation of CM within primary, secondary and tertiary settings of health care requires attention to a variety of communication challenges. In this special issue of Patient Education and Counseling 23 articles are presented about the patient–provider communication on complementary approaches, and the implementation and integration of CM in health care. Parallel to CM integration in the clinical arena, this special issue emphasizes the importance of two complementary axes: in medical education and in research, particularly on management of chronic illness and life-threatening diseases. The three legs of the integrative stool – research, education, and clinical practice – are perceived in the light of open, non-judgmental patient–health care provider–CM practitioner communication and a patient-centered bio-psycho-social–cultural–spiritual agenda.
    Patient Education and Counseling 12/2012; 89(3):363–367. DOI:10.1016/j.pec.2012.10.003 · 2.60 Impact Factor
Show more