Competitive potential of tourism in destinations

Universidad de Las Palmas de Gran Canaria, Spain
Annals of Tourism Research 01/2003; DOI: 10.1016/S0160-7383(03)00047-1

ABSTRACT The study of tourist demand for a destination often includes an analysis of elements of general nature. This complicates assessing whether a territory will succeed in a type of tourism. To perform this task, it is necessary to consider the resources of the destination. It has been thought that the resource-based approach can offer a suitable theoretical framework for investigation of the subject. This paper explains the main concepts needed to develop a procedure for evaluating the competitive potential of a tourism type in a destination. To illustrate, it further discusses the application of this concept to deep-sea sports fishing tourism in Gran Canaria, Spain.RésuméLe potentiel compétitif du tourisme aux destinations. L’étude de la demande touristique pour une destination comprend souvent une analyse d’éléments de nature générale. Cela complique l’évaluation des possibilités de réussite d’un certain genre de tourisme. Pour réaliser une évaluation, il faut considérer les ressources de la destination. On est parti de l’hypothèse qu’une approche basée sur les ressources peut offrir un cadre théorique convenable pour une étude du sujet. Le présent article explique les principaux concepts qui sont essentiels pour développer une procédure pour évaluer le potentiel compétitif d’un genre de tourisme à une destination. Pour illustrer la procédure, l’article discute de l’application de ce concept au tourisme basé sur le sport de la pêche hauturière à la Grande Canarie.

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