Conference Paper

Facebook for health: opportunities and challenges for driving behavior change.

DOI: 10.1145/1979742.1979489 Conference: Proceedings of the International Conference on Human Factors in Computing Systems, CHI 2011, Extended Abstracts Volume, Vancouver, BC, Canada, May 7-12, 2011
Source: DBLP

ABSTRACT Obesity, mood, and associated behaviors spread within social networks [1]. Facebook, the primary representation of these networks, shapes our perceptions of social norms and the expectations we set for ourselves. As such, Facebook holds potential to influence health behaviors of individuals and improve public health. This panel explores that potential from a variety of perspectives including psychology, public health, privacy, and design innovation. Panelists include: Margie Morris and Sunny Consolvo, researchers at Intel who have created novel mobile health and Facebook applications; Sean Munson, a social computing researcher at University of Michigan; Kevin Patrick, of UCSD, who is investigating social media for preventing and reducing weight gain in young adults; and Janice Tsai, from Microsoft, who focuses on privacy implications of Facebook. This panel will identify opportunities for health interventions on Facebook to have a broad social impact, challenges to implementing effective interventions on this dynamic platform, appropriate research methods, and considerations related to privacy and ethics.

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    ABSTRACT: BACKGROUND: Physical activity is reduced during the post-partum period. Facebook is frequently used by Australian mothers, and offers flexibility, high levels of engagement and the ability to disseminate information and advice via social contacts. The Mums Step it Up Program is a newly developed 50 day team-based physical activity intervention delivered via a Facebook app. The program involves post-partum women working in teams of 4--8 friends aiming to achieve 10,000 steps per day measured by a pedometer. Women are encouraged to use the app to log their daily steps and undertake social and supportive interactions with their friends and other participants. This study aims to determine the effectiveness of the Mums Step it Up Program.Method/design: A sample of 126 women up to 12 months post-partum will be recruited through community-based health and family services. Participants will be randomly allocated into one of three groups: control, pedometer only and the Mums Step it Up Program. Assessments will be completed at baseline, 6 weeks and 6 months. The primary outcome (objective physical activity) and the secondary outcomes (sleep quality and quantity, depressive symptoms, weight and quality of life) will be used to determine the effectiveness of the Mums Step it Up Program compared with the control and pedometer only groups. Analyses will be undertaken on an intention-to-treat-basis using random effects mixed modeling. The effect of theorized mediators (physical activity attitudes, subjective norms and perceived behavioral control) will also be examined. DISCUSSION: This study will provide information about the potential of a Facebook app for the delivery of health behavior interventions. If this intervention proves to be effective it will be released on a mass scale and promoted to the general public.Trial registration: Australia and New Zealand Clinical Trials Register: ACTRN12613000069752.
    BMC Public Health 05/2013; 13(1):518. · 2.08 Impact Factor
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    ABSTRACT: Positive health behaviour is critical to preventing illness and managing chronic conditions. A user-centred methodology was employed to design an online social network to motivate health behaviour change. The methodology was augmented by utilizing the Appeal, Belonging, Commitment (ABC) Framework, which is based on theoretical models for health behaviour change and use of online social networks. The user-centred methodology included four phases: 1) initial user inquiry on health behaviour and use of online social networks; 2) interview feedback on paper prototypes; 2) laboratory study on medium fidelity prototype; and 4) a field study on the high fidelity prototype. The points of inquiry through these phases were based on the ABC Framework. This yielded an online social network system that linked to external third party databases to deploy to users via an interactive website.
    Studies in health technology and informatics 01/2013; 183:286-90.
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    ABSTRACT: This chapter presents the Appeal, Belonging, Commitment (ABC) conceptual framework, which describes how online social networks can be designed to motivate positive health behaviour change. The ABC Framework is based on the existing theoretical models that describe the determinants for motivating the use of online social networks and health behaviour change. Common themes are drawn from these theoretical models and combined to provide the determinants for the three emergent themes: Appeal (individual determinants), Belonging (social determinants) and Commitment (temporal determinants). Results from a questionnaire survey and interviews are presented to validate and iterate the ABC Framework. Based on these themes and their determinants, design suggestions are presented. A case study implementation of the ABC Framework is shown through the design of VivoSpace. The design strategies are interpreted to design the online social health system, VivoSpace, and the ABC Framework is used to evaluate the design. This case study shows that the ABC Framework provides the best methodology to design and evaluate an online social network that will lead to a committed user base and motivate health behaviour change.
    Advances in Network Analysis and its Applications, Edited by Evangelos Kranakis, 01/2013: pages 232-248; Springer., ISBN: 978-3-642-30904-5


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May 21, 2014