Conference Paper

Facebook for health: opportunities and challenges for driving behavior change.

DOI: 10.1145/1979742.1979489 Conference: Proceedings of the International Conference on Human Factors in Computing Systems, CHI 2011, Extended Abstracts Volume, Vancouver, BC, Canada, May 7-12, 2011
Source: DBLP

ABSTRACT Obesity, mood, and associated behaviors spread within social networks [1]. Facebook, the primary representation of these networks, shapes our perceptions of social norms and the expectations we set for ourselves. As such, Facebook holds potential to influence health behaviors of individuals and improve public health. This panel explores that potential from a variety of perspectives including psychology, public health, privacy, and design innovation. Panelists include: Margie Morris and Sunny Consolvo, researchers at Intel who have created novel mobile health and Facebook applications; Sean Munson, a social computing researcher at University of Michigan; Kevin Patrick, of UCSD, who is investigating social media for preventing and reducing weight gain in young adults; and Janice Tsai, from Microsoft, who focuses on privacy implications of Facebook. This panel will identify opportunities for health interventions on Facebook to have a broad social impact, challenges to implementing effective interventions on this dynamic platform, appropriate research methods, and considerations related to privacy and ethics.

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    ABSTRACT: This chapter presents the Appeal, Belonging, Commitment (ABC) conceptual framework, which describes how online social networks can be designed to motivate positive health behaviour change. The ABC Framework is based on the existing theoretical models that describe the determinants for motivating the use of online social networks and health behaviour change. Common themes are drawn from these theoretical models and combined to provide the determinants for the three emergent themes: Appeal (individual determinants), Belonging (social determinants) and Commitment (temporal determinants). Results from a questionnaire survey and interviews are presented to validate and iterate the ABC Framework. Based on these themes and their determinants, design suggestions are presented. A case study implementation of the ABC Framework is shown through the design of VivoSpace. The design strategies are interpreted to design the online social health system, VivoSpace, and the ABC Framework is used to evaluate the design. This case study shows that the ABC Framework provides the best methodology to design and evaluate an online social network that will lead to a committed user base and motivate health behaviour change.
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May 21, 2014