Conference Paper

Mobile phone usage of young adults: the impact of motivational factors.

DOI: 10.1145/1517744.1517761 Conference: Proceedings of the 20th Australasian Computer-Human Interaction Conference, OZCHI 2008: Designing for Habitus and Habitat, Cairns, Australia, December 8-12, 2008
Source: OAI

ABSTRACT Copyright: CHISIG & Author This paper concerns the impact of motivational factors on mobile phone use profiles and the influence thereof on the design of mobile phones. It aims to provide an alternative to the current feature driven design perspectives


Available from: Paula Kotzé, Dec 20, 2013
1 Follower
  • Source
    [Show abstract] [Hide abstract]
    ABSTRACT: Acknowledging the importance of hybrid bases for segmenting international markets and drawing upon means–ends chain theory, this study investigates the existence of inter-market product-market segments among adolescents and young adult cell phone consumers across five country markets. On the basis of exploratory research aiming to identify a comprehensive list of cell phone features we examine the existence of inter-market segments using these feature preferences as the cluster variate. Data were gathered from 403 high school and 892 undergraduate students in Finland, UAE, China, Canada and New Zealand. The results of a two-step cluster analysis approach suggest the inter-market segments do exist in these five countries, but their existence varies to some degree from country to country. These clusters were then profiled with gender, country of residence and frequency of usage of certain cell phone functions as background variables. The paper concludes with a discussion of managerial implications and directions for future research.
    Journal of Strategic Marketing 04/2013; 21(2). DOI:10.1080/0965254X.2012.746998
  • [Show abstract] [Hide abstract]
    ABSTRACT: This study investigates cell phone behaviour among high school, undergraduate and graduate college students in Finland. Following the literature review, the paper analyses the responses of 118 high schools, 268 undergraduate and 84 graduate students from educational institutions located in the metropolitan area of Tampere, Finland. The study found significant differences in cell phone behaviour between the high school, undergraduate and graduate students. Differences were also seen in the way the students at different educational levels conceptualise cell phone behaviour. The study shows that there are age-related stages of behaviour. The paper concludes with a discussion of the academic and managerial implications.
    International Journal of Mobile Communications 07/2013; 11(3):225-244. DOI:10.1504/IJMC.2013.055334
  • Source
    [Show abstract] [Hide abstract]
    ABSTRACT: The mobile phone's services market has experiencing a continuous growth in the last decade. Increasingly, mobile phones are replaced by new models having a more modern design and/or a larger number of functions. This lifestyle is causing an increase in the amount of waste electrical and electronic equipment generated, which not always have an appropriate treatment. Another negative factors associated with electronic devices is the high energy consumption, in addition to being necessary to recharge the battery, is also required to make calls, send text messages and transmitting data over wireless networks . Networks also broadcast a series of signs to properly direct calls from users. The total electricity consumption increases emissions of greenhouse gases. Therefore in this work the results of applying the methodology of Life Cycle Analysis (LCA) to mobile phone use are presented. The life cycle assessment methodology is applied to analyze the environmental benefit obtained by the extension of the lifespan of a mobile phone due to its reuse during different periods of time. Taking as a functional unit the life cycle of an average mobile phone during 30 months, three scenarios have been modeled considering four lifecycle stages: raw materials acquisition/production, distribution, use and end-of-life stage. Ecoinvent database has been applied to configure the life cycle inventory, and the emissions in the stage considered inventory allocated into six categories according to the method of impact CML. The results show environmental benefit to keep longer in use the mobile phone, not only because it reduces environmental impacts due to the reduction of contamination due to handling old equipment, but also because it saves limited resources and energy needed for extraction through the recovery of materials which are found in them.
    9º Congreso Internacional de la AEC: Cambio climático y cambio global, Spain; 10/2014