Conference Paper

Scalability and the Social Dynamics of Communication. On Comparing Social Network Analysis and Communication-Oriented Modelling as Models of Communication Networks.

DOI: 10.1007/11594116_13 Conference: Socionics - Scalability of Complex Social Systems
Source: DBLP

ABSTRACT Internet communication is a major challenge for anyone claiming to design scalable multiagent systems. Millions of messages
are passed every day, referring to one another and thus shaping a gigantic network of communication. In this paper, we compare
and discuss two different approaches to modelling and analysing such large-scale networks of communication: Social Network
Analysis (SNA) and Communication-Oriented Modelling (COM). We demonstrate that, with regard to scalability, COM offers striking
advantages over SNA. Based on this comparison, we identify mechanisms that foster scalability in a broader sense, comprising
issues of downscaling as well.