Conference Paper

Using Card Sorts for Understanding Website Information Architectures: Technological, Methodological and Cultural Issues.

Conference: Human-Computer Interaction - INTERACT 2011 - 13th IFIP TC 13 International Conference, Lisbon, Portugal, September 5-9, 2011, Proceedings, Part IV
Source: DBLP

ABSTRACT The card sort technique has many uses in HCI research and practice. Card sorts have traditionally been conducted with physical cards but now programs are available for this task. It is unclear if results from an online version of this technique are as reliable as the "oncard" version. This paper presents a study comparing oncard and online versions of the card sort technique for card set reflecting the information architecture (IA) of two website domains (museum and news sites). No differences were found between the two versions. However, the online version took significantly longer for participants than the oncard version, particularly for non-native English speakers. The card sort technique was also able to reveal cultural differences between mental models of British, Chinese and Indian participants of the IAs of both museum and news websites and showed that all participants have mental models that differ substantially from the typical IAs of websites in these domains.

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  • [Show abstract] [Hide abstract]
    ABSTRACT: Information architecture (IA) has become an important research area within the field of human computer interaction. The growing interest has led to the realization of the need to have validated methods for constructing website IA. Past practice of IA reflected the inclination towards using intuitive mapping of the website builder's mental model. This paper reports the work that explored on the usability of using the KJ method to categorize and prioritize halal food information labels for the structural design of information space of websites whose content is rich with information on halal. A group of participants consisting of knowledgeable halal information consumers took part in this KJ method exercise to generate a halal hierarchical classification system. A prototype of a halal website using the classification obtained was constructed and tested for its usability and compared to the usability of an existing website for halal information portal. The results of the testing showed that the website IA from the KJ method generated classification produced better results than the existing website of existing halal portal.

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