Conference Paper

A Secure and Privacy-Preserving Targeted Ad-System.

DOI: 10.1007/978-3-642-14992-4_12 Conference: Financial Cryptography and Data Security, FC 2010 Workshops, RLCPS, WECSR, and WLC 2010, Tenerife, Canary Islands, Spain, January 25-28, 2010, Revised Selected Papers
Source: DBLP

ABSTRACT Thanks to its low product-promotion cost and its efficiency, targeted online advertising has become very popular. Unfortunately, being profile-based, online advertising methods violate consumers' privacy, which has engendered resistance to the ads. However, protecting privacy through anonymity seems to encourage click-fraud. In this paper, we define consumer's privacy and present a privacy- preserving, targeted ad system (PPOAd) which is resistant towards click fraud. Our scheme is structured to provide financial incentives to to all entities involved.

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