Conference Paper

Classifying Documents According to Locational Relevance.

DOI: 10.1007/978-3-642-04686-5_49 Conference: Progress in Artificial Intelligence, 14th Portuguese Conference on Artificial Intelligence, EPIA 2009, Aveiro, Portugal, October 12-15, 2009. Proceedings
Source: DBLP


This paper presents an approach for categorizing documents according to their implicit locational relevance. We report a thorough
evaluation of several classifiers designed for this task, built by using support vector machines with multiple alternatives
for feature vectors. Experimental results show that using feature vectors that combine document terms and URL n-grams, with
simple features related to the locality of the document (e.g. total count of place references) leads to high accuracy values.
The paper also discusses how the proposed categorization approach can be used to help improve tasks such as document retrieval
or online contextual advertisement.

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    • "They analyse the textual content, extract spatial references, and generate a graph on which they apply the PageRank algorithm to assign the given web page to a geographic location. In another study, Anastacio and coworkers classify the context of a given web page as local or global, based on the textual content, locational references and URLs occurring in the page [4]. In [19], Pan and Mitra treat the textual content, and spatial and temporal features of a news article as first class objects, and utilize them all for event detection. "
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    ABSTRACT: Geotargeting is a specialization of contextual advertising where the objective is to target ads to Website visitors concentrated in well-defined areas. Current approaches involve targeting ads based on the physical location of the visitors, estimated through their IP addresses. However, there are many situations where it would be more interesting to target ads based on the geographic scope of the target pages, i.e., on the general area implied by the locations mentioned in the textual contents of the pages. Our proposal applies techniques from the area of geographic information retrieval to the problem of geotargeting. We address the task through a pipeline of processing stages, which involves (i) determining the geographic scope of target pages, (ii) classifying target pages according to locational relevance, and (iii) retrieving ads relevant to the target page, using both textual contents and geographic scopes. Experimental results attest for the adequacy of the proposed methods in each of the individual processing stages.
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