Are Consumers More Likely to Contribute Online Reviews for Hit or Niche Products?
Journal of Management Information Systems (Impact Factor: 1.26). 10/2010; 27:127-158. DOI: 10.2753/MIS0742-1222270204
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ABSTRACT: User generated content is being recognized as part of the value proposition of e-commerce organizations. To make available fresh content on topics, one needs to understand how individuals consider existing contributions in their decision to contribute. This study develops and tests three hypotheses based on a survey and archival data of 235 contributors of reviews at Amazon.com. Results from a LISREL analysis indicate that those with greater self-perceived competence tend to submit content on topics with fewer existing contributions. On the other hand, those with higher social adjustive motive toward others in general tend to contribute on topics where there are many existing contributions. In contrast, people for whom the social adjustive motive toward specific others is salient are equally likely to contribute on topics with few and many existing contributions. These findings suggest ways for site administrators to ensure a balanced coverage across topics by addressing these individual and social factors.Electronic Markets 09/2013; · 0.78 Impact Factor
Conference Paper: Business Social Media Analytics: Definition, Benefits and Challenges[Show abstract] [Hide abstract]
ABSTRACT: Based on a review of 46 research papers related to social media analytics (SMA), we develop an integrated, unifying definition of Business SMA, providing a nuanced starting point for future Business SMA research. The definition goes beyond being entirely customer-focused, encompasses both the external and internal organizational environs, and goes beyond intelligence gathering to also accommodate such business activities as sense making, insight generation, problem/opportunity detection and solution/exploitation, and decision making. Further, we identify several benefits of Business SMA, and elaborate on some of them, while presenting recent empirical evidence in support of our observations. The paper also describes several challenges facing Business SMA today, along with supporting evidence from the literature. Accordingly, this research study helps further an understanding of Business SMA and its many aspects, grounded in recent empirical work, and as a basis for further research and development.Americas Conference on Information Systems (AMCIS) 2014, Savannah, GA, USA; 08/2014
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ABSTRACT: We study a firm's pricing strategy in re-sponse to consumer-generated infor-mation (online word-of-mouth). The firm sells durable goods to consumers over two periods. After the first period sales, an aggregated signal about the second period demand is generated. The precision of consumer-generated information depends on the size of the user base in the first period. We show that, although a firm has no control over the content of information, it always cuts the first-period price to induce information (comparing to the case where there is no consumer-generated information). The consumer-generated information increas-es the firm's profitability.03/2013;
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