Community based innovation: its antecedents and its impact on innovation success.
ABSTRACT Purpose – This paper aims to combine Mäkipää et al., Füller et al., and Ahonen et al. with regard to CBI ideas, and applies them to the new product development process of the firm. The main research links user innovation and commercialization, and the discussion between the members creates centripetal and condensation strengthening factors. A complete model is developed for empirical testing. Design/methodology/approach – The sample is 143 participants from five online communities of firms operating in Taiwan, namely Microsoft, Working House, Inventec Corporation, Hometec Technology Inc., and Asustek Computer Inc., that were contacted and asked to participate in the study. Data were collected from March 19 to May 31, 2008 via the web for internet users using a standardized questionnaire. Excluding those surveys that were undeliverable and those who believed that it was inappropriate to respond, the overall effective response rate was 87 percent (125 of 143). Findings – This research proposes four other factors to promote the member participation CBI degree effectively, and further affects them to participate in the company's desire for three stages of new product development. But studies regarding the participation product concepts and design stage also find the members comparatively are not interested. Finally, a complete model is developed for empirical testing. It seems to be a promising source of innovation capabilities for new product development. Research limitations/implications – The focus in this study is on how the integration of community members into new product development using the community based innovation method leads to encouraging results. Nevertheless, it is difficult to claim its general usability. So far, there is no study indicating the effectiveness and efficiency of CBI for ongoing, continued consumer integration. Then studies concerning the impact of CBI on innovation success are just beginning, and are restricted to the initial findings of a few case studies. Therefore, the actual market impacts of co-developed products has not been tested on a large scale, as most of the CBI projects have not been carried to the point of testing the innovations in an actual marketplace. Originality/value – The main contribution of the CBI method lies in the systematic utilization of the existing, but so far merely exploited, innovative potential of online communities. However, none of the previous studies have integrated these variables into a more comprehensive framework. A complete model is developed for empirical testing. And the discussion between the members creates centripetal and condensation strengthening factors. The main research links user innovation and commercialization.
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ABSTRACT: Purpose – Although the number of virtual communities has increased dramatically over the past few years, attracting and maintaining members remains the biggest challenge to establishing virtual social networks. This study seeks to integrate the roles of individual factors (issue involvement), social factors (social interaction), and system factors (system interactivity), and to explore how these factors contribute to member commitment in virtual communities. Design/methodology/approach – A total of 402 undergraduate students, who are all current members of virtual communities, participated in this study. Data were analyzed using structural equation modeling (SEM). Findings – The findings reveal that member commitment to communities was influenced more by their issue involvement compared to their perceived social interaction or perceived system interactivity. Originality/value – This research contributes to online community literature by integrating critical antecedent factors in the field of community commitment behavior. The findings indicate that issue involvement is more important than social interaction and system interactivity for influencing member commitment to communities. Additionally, the findings suggest that online community administrators should consider community positioning and topic selecting programs when attempting to influence users to commit to communities.Internet Research 01/2012; 22. · 1.50 Impact Factor
- Proceedings of the 17th Pacific Asia Conference on Information Systems; 01/2013
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ABSTRACT: VTT Tiedotteita - Research Notes 2552 The importance of user orientation in innovation activities is nowadays emphasized not only in business life but also in political and societal discussions. In today's competed and changing market situations, one promising way to support market success are innovations originating from the needs of the customers. The traditional division to product-oriented and service-oriented business is blurring as traditional products are equipped with service elements that bring additional value to customers. Service orientation in business changes the connection to the customers: it is not enough to be able to sell the product to the customer once but the service customer has to be kept satisfied every day. Service providers need to know their customers better and to offer them better possibilities to be involved in service development. In this report we present a review of the current state of the art in user involvement in service innovations. The review is based on three different research viewpoints: marketing and business research, human-centred design and media research. In each of these research fields we can see a similar trend of changing the attitude towards users; from passive research object to an active design partner, potential resource and co-producer. The transition from product design to service design requires that design and usage should be more firmly connected - the design does not end when the service is launched but the design continues in use where the users are creating content for the service. The users shape usage practises in actual use and this may indicate needs to refine the service. That is why service providers should have good channels to monitor the users and to listen to their ideas and feedback. In addition to user involvement in the actual design process and during use, users should increasingly be involved also in early innovation phases, in ideating what kinds of services should be designed for them and with them. Different users can give different contributions to service innovation and their motivations and preferred ways to participate vary. Different roles in the innovation process should be available to user groups such as lead users, ordinary users, advanced users, critical users and non-users. User communities are increasingly important sources of innovations, either existing communities or new communities that are grown around the service. Customer interaction may shorten the development cycle and improve the quality of innovations. Successful user involvement, however, requires that the organisation has methods and processes to gather and analyse user data as well as to integrate user data in the design process. User involvement is especially useful in the early stages of service development processes due to their high uncertainty and low formalisation. Direct user-designer interaction helps in transferring user feedback and ideas to service innovations. Designers' direct interaction with users is also beneficial as it seems to change designers' mindset smoothly from technical features to user experience, thus boosting better designs. User experience of the service is improved when users themselves can contribute to developing the service.01/2010;