Impact of Personal Innovativeness on the Use of the Internet Among Employees at Work.
JOEUC 01/2005; 17:43-63.
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ABSTRACT: Purpose – The purpose of this study is to present an overview of digital multimedia broadcasting (DMB) and to explore the users' perception on DMB cellular phone or “cellevision”, video-on-the-go services that deliver television to cell phones. Design/methodology/approach – This two-phase study explores users' reactions to DMB contents and services, users' perceptions on the pricing of DMB phone handsets, phone usage time, program contents, and DMB carrier services. Findings from the use of qualitative method of existential phenomenology were explored further with quantitative analyses including T-test, ANOVA, and Duncan test. Findings – The young generation will be a major impact on the DMB market due to their mindset and lifestyle. Thus, the DMB market strategy should be to base decisions on reaching out and focusing on the younger generation (especially, the teens) as the latest trendsetters. Research limitations/implications – The sample size was collected during the experimental/trial stages of satellite DMB services. This research should be continued to solidify findings with an increased sample size of respondents collected during the actual stage of satellite-DMB and terrestrial-DMB services. Practical implications – The findings from this exploratory research will be valuable for the DMB service and content providers to gain insight into various age groups and their perceptions. Originality/value – This study is the first kind of research in this area. With the study as a forerunner, the authors examined the effect of DMB mobile phone program contents and services on users.Industrial Management & Data Systems 01/2006; 106:155-171. · 1.67 Impact Factor
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ABSTRACT: Information security and privacy on the internet are critical issues in our society. In this research, we examine factors that influence Internet users' private-information-sharing behavior. Based on a survey of 285 preteens and early teens, who are among the most vulnerable groups on the Web, this study provides a research framework that explains an internet user's information privacy protection behavior. According to our study results, internet users' information privacy behaviors are affected by two significant factors: (1) users' perceived importance of information privacy and (2) information privacy self-efficacy. The study also found that users believe in the value of online information privacy and that information privacy protection behavior varies by gender. Our findings indicate that educational opportunities regarding internet privacy and computer security as well as concerns from other reference groups (e.g., peer, teacher, and parents) play an important role in positively affecting the Internet users' protective behavior regarding online privacy.IEEE Transactions on Professional Communication 07/2009; · 0.66 Impact Factor
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