Puiu Nistoreanu
Professor, PhD, vicedean of the Faculty of Commerce, Academy of Economic Studies.
Author: 30 books (7 author, coordinator 2, 21 co), over 200 specialized studies and articles (published in Romania and abroad), 20 research contracts.
Research interests
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InterestsEcotourism, Rural Tourism, Marketing in Tourism, Tourism, bussines in tourism, management in tourism
Research experience
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Teaching: business administration
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Teaching: management
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Teaching: marketing
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Teaching: services
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Teaching: tourism
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Teaching: ecotourisme
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Teaching: rural tourism
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Teaching: sustainable development
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Teaching: education
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Apr 2007–
Sep 2009Research: RESEARCH REGARDING ROMANIAN ECOTOURISM’S PARADIGMS, THROUGH THE PATTERNING OF QUALITY-SECURITY-ENVIRONMENT INTEGRATED MANAGEMENT SYSTEMS, APPLICABLE TO RURAL COMMUNITIES
Academia de Studii Economice · Turism-Servicii · Academia de Studii EconomiceCACTUS · BucharestRURAL COMMUNITIES, QUALITY, SECURITY, ENVIRONMENT
Education
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Oct 1994–
Mar 1998The Bucharest Academy of Economic Studies
PhDRomania · Bucharest -
Oct 1982–
Jun 1987The Bucharest Academy of Economic Studies
Romania · Bucharest
Other
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LanguagesRomanian, French, English, Italian, Russian
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Scientific MembershipsAROMAR (Romanian Marketing Association) – 1997; AJTR (The Association of Tourism Journalists of Romania) – 1998; ISOC (Internet Society) – 2002; EAAE (European Association of Agricultural Economists) – 2003; JAR (Junior Achievement of Romania) – 2003; IGWT (International Society of Commodity Science and Technology) - 2004; CIRET (International Center for Research and Study on Tourism) - 2006; CACTUS (Academic Center for Research in Tourism Services) - 2009; FIJET (Fédération Internationale des Journalistes et Ecrivains du Tourisme/ World Federation of Travel Journalists & Writers) -2011.
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Journal RefereeCACTUS tourism journal - http://www.cactus-revista-de-turism.ase.ro/
The International Journal of Economic Practices and Theories http://www.ijept.org/index.php/ijept
REVISTA DE TURISM - http://www.revistadeturism.ro/index.php?lang=english -
Other InterestsFields of competence: business administration in tourism services (tourism marketing and management, business negotiation, production and marketing of tourism), sustainable development and tourism (ecotourism, rural tourism), cultural tourism., REVISTA DE TURISM (RDT) - Journal of tourism - studies and research in tourism http://www.revistadeturism.ro/index.php?lang=english
The International Journal of Economic Practices and Theories http://www.ijept.org/index.php/ijept
Amfiteatrul economic - - http://www.amfiteatrueconomic.ase.ro/, The International Journal of Economic Practices and Theories http://www.ijept.org/index.php/ijept
Revista de turism - http://www.revistadeturism.ro/index.php?lang=english
Revista de Comert - http://www.tribunaeconomica.ro/index.php?id_tip_categorie=4&id_categ=88
Publications
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How film and television programs can promote tourism and increase the competitiveness of tourist destinations
Cactus Tourism Journal. 06/2011; Vol. 2(2/2011-4):25-30.
This paper outlines the correlation between the power of film (both movies and television series) as a motivational and image-making tool and the attractiveness of tourism destinations. In the light of this relationship, our research analyses the phenomenon of film-induced tourism. Even this phenome... [more] This paper outlines the correlation between the power of film (both movies and television series) as a motivational and image-making tool and the attractiveness of tourism destinations. In the light of this relationship, our research analyses the phenomenon of film-induced tourism. Even this phenomenon has been recognized and reported, very few comprehensively studies of it have been published. The evidence that has been put forward to date has mostly been anecdotal, pointing towards the capacity of popular films and television series to attract tourists, in the form of enthusiastic fans and interested audience members. Despite the fact that statistics concerning directly the impact that films have had on tourism are limited, there are still some remarkable figures. Countries like UK, Australia, and New Zealand have an increasingly interest in studying and developing the film-induced tourism. Given the existence of this type of tourism and the potentially significant economic value of this strand of tourism to the economy, understanding the drivers of film-induced tourism and exploiting its effect are crucial issues to comprehend. This paper evaluates a number of key questions and provides a stronger insight into the nature of productions which can induce tourism and recommends ways in which this relation can be strategically maximized from the economic and cultural point of view. In the current context of decreasing the Romanian tourism and film industry development, approaching together their augmentation can represents a valid solution for both industries.
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THE TRILATERAL RELATIONSHIP ECOTOURISM – SUSTAINABLE TOURISM – SLOW TRAVEL AMONG NATURE IN THE LINE WITH AUTHENTIC TOURISM LOVERS
REVISTA DE TURISM (RDT) - Journal of tourism - studies and research in tourism. 01/2011; 11:34-37.
There is now an increasing trend of mundane and fashionable world to live together in with the environment, to spend more time in nature, to be closer to all that is unpolluted, peaceful and less known. Tourists requiring nature holidays in rural areas are becoming more and more. Ecotourism in the c... [more] There is now an increasing trend of mundane and fashionable world to live together in with the environment, to spend more time in nature, to be closer to all that is unpolluted, peaceful and less known. Tourists requiring nature holidays in rural areas are becoming more and more. Ecotourism in the countryside or in the full nature is increasingly desired by people who live in urban areas with a high financial situation, but stressed out, eager to return to the nature, to the life in rural communities. Ecotourism, sustainable tourism and slow travel- all this forms of tourism have common points in terms of quality of time spent by tourists on holiday and allow them to appreciate a holiday spent far more profound, enabling them to return to long forgotten places and traditions, especially for tourists who come from highly developed countries or in those areas where they only partially preserved traditions and customs, living conditions.
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The Adjustment of Perspective Among Students Regarding Protection of Educational Services’ Consumer
Academy of Economic Studies - Bucharest, Romania, The AMFITEATRU ECONOMIC journal. 01/2010; 12(28):348-359.
Academic education services entered Romanians habits more than a century and a half ago, at the beginning as a need for professional development mostly. Paradigm shift from the traditional perspective on education to the knowledge society perspective requires the increasing competitiveness of higher... [more] Academic education services entered Romanians habits more than a century and a half ago, at the beginning as a need for professional development mostly. Paradigm shift from the traditional perspective on education to the knowledge society perspective requires the increasing competitiveness of higher education systems. From this perspective, universities should collaborate frequently with other research institutions, private companies and public institutions, and participate in international research networks, to produce the optics change regarding the protection of educational services consumers: the next generation of students. To determine the above-mentioned change the authors developed and executed the pilot survey, which granted the possibility of testing the set of questionnaires and the relevance of questions. The survey was a random one; most of the responses are complying with the actual configuration in economic higher education institutions. The research objective “Investigation of student opinion of the Bucharest Academy of Economic Studies on changes recorded in the Romanian higher education” consists in the development of an accurate picture of the changes that occurred and are occurring in our education system. The originality of the paper resides in the feasibility of implementing the research results reflecting changes that require an appropriate management allowing institution and its members to accomplish the implementation of changes required by Bologna process in the interests of its main beneficiaries: the students.
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ECOROM – Indicators System Proposal of Quality Certification in Ecotourism
Academy of Economic Studies - Bucharest, Romania, The AMFITEATRU ECONOMIC journal. 01/2009; 11(26):330-338.
Open to trends in tourism development on European and world level, Romanian tourism improves under its impact, developing specific recognition criteria at global level, regarding the quality of services and cultural and natural attractions it owns. Developing a set of indicators based on performance... [more] Open to trends in tourism development on European and world level, Romanian tourism improves under its impact, developing specific recognition criteria at global level, regarding the quality of services and cultural and natural attractions it owns. Developing a set of indicators based on performance which can be integrated into the ecotourism certification, provides an objective and scientific assessment of implementation and development of programs in tourism, taking into consideration their efficiency and, on this basis, embracing appropriate strategic decisions. Starting from the international experience in the field of certification, it was synthesized, in this paper, a set of core indicators that can be implemented in every local community, as a first step in the process of certification of the services offered to tourists. There were analyzed over 30 international certification systems, aiming both common points but also differentiation elements. Combining the international experience in this field with national specificities, a set of indicators is proposed, this paper, that may lead to a national certification system of ecotouristic services within a local community. The deployment of such a system in the tourism branch represents a first step for quality services, for the modernization of the Romanian tourism in accordance to some of the newest trends existing in the world: the requirements of sustainable tourism.
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Safe-Tourism In Crisis Situations, Appreciations In Romania’S Case
Revista de turism / Journal of tourism. 01/2009; vol. 7(7):pages 47-56.
Economic crisis - is an intensively mediated concept during the past years- it issues with the situation when the business medium confronts with the perspective of a fundamental change, usually sudden and unexpected, that threatens to significantly disturb the present socio-economic perceptions and ... [more] Economic crisis - is an intensively mediated concept during the past years- it issues with the situation when the business medium confronts with the perspective of a fundamental change, usually sudden and unexpected, that threatens to significantly disturb the present socio-economic perceptions and the daily practice. The emergent markets are the most vulnerable in crisis, they still adapt the easiest to the actual context, counting on economic flexible domains as the tourism industry or IT and even ecological agriculture in our country’s context. The persistence of global economic crisis, but especially the touristic market fragility makes it impossible to estimate the evolution of hospitality industry for the next years. Crisis effects seem to be inevitable in the context where great tourism actors talk about consequences similar to the ones following the terrorists attacks in USA, in September 2001. In this case it is very important to understand the stress factors that prevent the optimum development of tourism discouraging the touristic flow towards once well-known destinations. To us, regarding this fact, the importance growths as it must be admitted – with honesty, that Romania is not a touristic destination with a worldwide notoriety, not even European, but some issues like the localization outside those more and more unsafe touristic areas, the peacefulness regarding the terrorism implications and the special natural and anthrop potential, all these, might create the necessary premises for promoting a specific tourism, able to induce tourists the idea of security. Among the difficulties that Romania confronts itself with, we only mention: unfavourable international image, precarious touristic infrastructure estate only seldom application of quality standards. We appreciate that only if these deficiencies are assumed and controlled in the immediate future, then the interest for Romanian tourism will continuously increase and safe tourism could become a tourism start over factor after the wrong starts for the rural tourism, business tourism or watering tourism.
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Traditional professions+ elements of tourist integrated development in rural areas
Academy of Economic Studies - Bucharest, Romania, The AMFITEATRU ECONOMIC journal. 01/2009; 11(25):61-68.
Integrated development seen at the level of local community assumes a global approach of all influence factors over these on the one hand, but also the evolution of these in time on another hand. In these conditions there must be taken in consideration a series of aspects as: economic activities, lo... [more] Integrated development seen at the level of local community assumes a global approach of all influence factors over these on the one hand, but also the evolution of these in time on another hand. In these conditions there must be taken in consideration a series of aspects as: economic activities, local community and environment protection. The purpose of this paper is to analyze traditional trades/professions from rural areas in order to surprise these interconnections with environmental factors, economic aspects and local community. Traditional trades can be looked at from many points of view. First of them and the oldest one is the economic point of view. Employed populations in traditional fields are insuring a source of income and contribute to a raise of local wellbeing. The second aspect is bound by the attraction possibility of tourists in the area through the angle of these original activities, which are ever rarer due to the economic progress and competition. A third aspect, under which we are going to follow the trades, is referring to the development of the feeling of pride and community belonging, the maintaining of youth in the locality, at valuating the customs and folk traditions as a first step towards the perpetuation of these in the future. Last but not least we will analyze the connections between traditional trades and the natural framework as well as the impact of the above mentioned on the environment.
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The Relationship Between The Integrated Tourism Development Of A Region And The Respective Local Communities Of Romania. A Moral Approach
Academy of Economic Studies - Bucharest, Romania, The AMFITEATRU ECONOMIC journal. 01/2008; 10(23):41-45.
The current social and economic stage of development observed in Romania and, implicitly, that of the national tourism, requires a new type of approach vis-à-vis the “tourism development” concept. Until the 90s, tourism development was carried out in a centralized fashion and, in most cases, with li... [more] The current social and economic stage of development observed in Romania and, implicitly, that of the national tourism, requires a new type of approach vis-à-vis the “tourism development” concept. Until the 90s, tourism development was carried out in a centralized fashion and, in most cases, with little regard to the impact that strategy had on the environment and the local population. This strategy- which, in some cases, is still applied today-has had a significant impact on a national level, by creating huge discrepancies among the country’ s regions, with direct repercussions on local communities and the national labor market. Recent years have shown a distinct linkage between tourism and local communities, largely owed to the multiplying effect that tourism activities have, but also to the intricate network of correspondences between themselves. The purpose of this academic endeavor is to analyze the existing relationship between tourism development and the local community where it occurs, between the need for development and the need to preserve the local traditions, and to obser- ve if such equilibrium is feasible between these two terms. The ethics of tourist development should be the niche where the development policy should meet the expectations of the host local community.
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Quality-Competitiveness: the Competitiveness through Quality
Academy of Economic Studies - Bucharest, Romania, The AMFITEATRU ECONOMIC journal. 01/2006; 8(20):101-111.
More and more specialists, including from our country, are busy developing the competitiveness of the products and services. Most of them believe that if we want to accomplish this, we must work with energy and conviction upon the important factors of the product/service competitiveness as it follow... [more] More and more specialists, including from our country, are busy developing the competitiveness of the products and services. Most of them believe that if we want to accomplish this, we must work with energy and conviction upon the important factors of the product/service competitiveness as it follows: technical factors: technique characteristics; financial factors: price/rate, the payment conditions; support factors: the extra services (“the service”) bound to a product/service in order to increase its added value (for example: by maintaining, instruction, consultancy, supply of change products and others); sale factors: delivery term, delivery conditions, the ways of distribution/sale and others. All these factors should be oriented in order to satisfy the clients’ exactingness, demands and expectations.
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Insights In Internationalization Of Tourism Firms
Academy of Economic Studies - Bucharest, Romania, The AMFITEATRU ECONOMIC journal. 01/2006; 8(19):46-51.
The international dimension of tourism industry is becoming increasingly important and complex in the world of economy. Despite this increasing prominence little is known about the internationalization of tourism firms. This paper attempts to examine the concepts underpinning the notion of internati... [more] The international dimension of tourism industry is becoming increasingly important and complex in the world of economy. Despite this increasing prominence little is known about the internationalization of tourism firms. This paper attempts to examine the concepts underpinning the notion of internationalization in light of today’s changes and challenges. In addition, it is our purpose to reflect on how the tourism firms could internationalize in an already “born global” world, where the “instantly international” outlook is becoming, nowadays, increasingly prevalent. Even though space does not permit a full approach, we hope to provide the necessary outline.
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The Ecotourism - Element of the Sustainable Development of the Local Rural Communities in Romania
Academy of Economic Studies - Bucharest, Romania, The AMFITEATRU ECONOMIC journal. 01/2005; 7(18):42-47.
The local rural communities of Romania have been affected by the evolution of the history in the last decades. To these there have been added the years of centralised economy and afterwards the transition towards the market economy. All of these have put the inhabitants of the villages between the t... [more] The local rural communities of Romania have been affected by the evolution of the history in the last decades. To these there have been added the years of centralised economy and afterwards the transition towards the market economy. All of these have put the inhabitants of the villages between the temptations/obligations of leaving for the urban settlings, in many cases this leads to the phenomenon of uprooting. The last fifteen years have put the village back in the centre of many of the politicians, theorists and practicians preoccupations. The enlarged Europe also rises problems and question marks in regards to the economic and social development of the local communities in the Romanian rural environment. These uncertainties appear in a period in which we are more and more convinced of the necessity of the sustainable development, of the perpetuation of the responsible economic development, which would insure the satisfaction of society’s needs without endangering the future generations. Those presented are accompanied by a more and more accentuated tendency of the civilised world of living in good terms with the environment, of spending more time in nature, of being closer to all which is clean, alive and quiet. The number of those that ask for holidays in nature, in the rural environment is growing all over the globe. The soft tourism, in the countryside or in the middle of nature is more and more desired by the rich, but stressed people eager to return to the nature, to the life of the rural communities. All these forms of tourism are called ecotourism, and their development in Romania is only beginning. These activities play an important part in the economic development of the rural areas, which will further reflect upon their future evolution. A multidisciplinary research of this problem, combines economic, social objectives and those sustainable development of the Romanian rural communities.
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Innovation Management in the Small and Medium Enterprises
Academy of Economic Studies - Bucharest, Romania, The AMFITEATRU ECONOMIC journal. 01/2004; 6(16):41-44.
An intelligent perspective of any modern business passes from the simple reasoning cause-effect to a multi-stratified interpretation based mainly on a binary logic. The modern managers’ comprehensive capacity surpasses mechanical patterns or those made by the computers. The reason is the new manager... [more] An intelligent perspective of any modern business passes from the simple reasoning cause-effect to a multi-stratified interpretation based mainly on a binary logic. The modern managers’ comprehensive capacity surpasses mechanical patterns or those made by the computers. The reason is the new managers’ capacity of using their intelligence and innovation beyond the mechanical thinking or that of electronic systems. The entrepreneurship system of the Small and Medium Enterprises (SME) is characterized by its changing. The entrepreneurs have to look for the innovations and introduce them on the market. The innovation, the desire of changing and perpetuating them is much easier to be realized at the SME level. Innovation doesn’t mean only small improvement or circumstantial adapting to the market demands. Innovation makes the overcoming of the crisis moments easier, leads to a faster implementation of any change and thus it makes possible to reduce the risk to a minimum level, accompanied by the keeping in function of the system. This new way of expressing for the present-day managers makes the difference between the firms with bureaucratic, heavy, oppressive systems and those with modern, flexible, dynamic ones. This aspect could be generalized at the level of the countries, the difference being given by the way of solving the problems of the industrial decline and those of competition.
Following (508)
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Gabriela Mesnita
Universitatea Alexandru Ioan Cuza -
Hayal Koksal
Bogazici University -
Norazmawati Md Sani
University Sains Malaysia -
Jovi Clemente Dacanay
University of Asia and the Pacific