Pari Mamallan
Research interests
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InterestsBrand Experience, Technology Transfer, Intellectual Property Management, Behavior Analysis, Indian Market study, German Market Study, Technology Branding, Brand Awareness Study, Market Entry Strategy, Marketing Communication
Publications
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Brand Management in German Technical Service Companies in India and Indian Companies Targeting Germany
01/2011
Degree: M.S
Supervisor: Prof. Dr.- Ing. Nicolas P. Sokianos and Prof. Dr.- Ing. Peter Hayn
Following (133)
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Lalita Rose Balz
ResearchGate -
Donia Abdelwahed
Faculté des Sciences de Tunis -
Priyanka Agarwal
IGIB -
Nandini Senguttuvan
Tamil Nadu Agricultural University -
Amy Robertson
University of Aberdeen
