Nurdiana Gaus

Purpose Personal branding is a strategic tool of marketing and communication to define success in organisations. While it constitutes a conscious attempt to commodify self and audit self, it must be intentionally managed to obtain its optimum results. This study aims to illustrate how personal branding may also pose unintentional and unconscious st...

The neoliberal ideology that is driven by market or corporate principles has gained a prominent place in knowledge production in higher education in Indonesia. Over the course of its application, there have emerged changing discourses or underlying assumptions in the way knowledge is predicated upon and produced. Previously, knowledge production wa...

Drawing on the expectation state theory, this paper seeks to analyse the social cognitive process of the impacts of gender stereotypes along with their culturally derived schemas of status belief, status characteristics and emotion at the early stage of women's endeavour to emerge as leaders in academia. Employing a convenience sampling and intervi...

Purpose New Public Management (NPM) has been assumed to be a challenge to patronage and paternalism. However, feminist scholars have challenged such an image and argued that NPM has been the representation of men's languages and bodies from which gender inequality is perpetuated. This paper examines how NPM introduced in academia has perpetuated ge...

The article explores female Pakistani students’ narratives of transition on moving to the UK and into post-graduate higher education. It draws on a qualitative longitudinal study with six female Pakistani students at one university to reveal the complex ongoing transformation of their thinking, feeling and believing. An analysis of troubles of iden...

This paper aims to examine how an inappropriate traded‐off design scheme of monetary rewards as reinforcers to task motivation and performance can promote poor quality of publication in academia and create the potential ‘hidden costs of rewards.’ Six universities in the western and eastern regions of Indonesia were selected to investigate this issu...

History: Theory and Method Articles

Purpose This paper aims to examine factors influencing the productivity in research and publication between science and social science. Design/methodology/approach A qualitative approach with interviews for 40 academics in four public universities in Indonesia was applied to get an in-depth understanding of the issues. Findings The results of thi...

This paper aims to interpret the lived experience of Indonesian universities’ leaders in order to offer a new way of understanding leadership and exercising leadership in higher education. Heidegger’s Hermeneutic Phenomenological approach is used to capture the real experience of those leaders in demonstrating how they live and exercise a particula...

Purpose The purpose of this paper, which is drawn on Indonesian academic women’s experiences, is to examine the extent to which the aesthetics of existence or true life of women academics in relation to the truth telling, played out within the interaction between philosophy and politics, is affected by the application of NPM in research and public...

This article examines the oxymoronic issues regarding the role of the state in higher education under the implementation of New Public Management (NPM) advocated by neoliberal ideology. According to its proponents, NPM can increase success and productivity and, thus, foster more democratic governance. In this NPM-driven web of relationships, the ce...

Purpose The purpose of this paper is to examine the impacts of the politicisation of women academics body in higher education as a result of the implementation of audit culture of new public management. Design/methodology/approach The research was conducted in Indonesian universities, by conducting interviews to collect data from 20 women academic...

This paper aims to analyse and understand the models of policy implementation in Indonesian state universities during the ongoing process of market-driven reforms and how academics respond to these models. The research undertaken was in the form of qualitative study using semi-structured interviews as instruments to collect data. Interviews were co...

This article examines the complexity and multiplicity of perspectives in studying organisational culture in higher education settings. This multiplicity of conceptualisations of cultures has purportedly been derived from the different points of view of many disciplines, which have made the study of culture and cultural research enigmatic for neophy...

Purpose The purpose of this paper is to show the research process which is laid on the interrelated aspects of paradigm-research-based approaches and research designs. Design/methodology/approach It draws on my PhD research project experience, where I deployed these interrelated aspects informing my methodological perspective to produce quality re...

New Public Management (NPM) as a part of neoliberalism has increasingly become a global phenomenon and has transcended national boundaries, irrespective of whether they are English-speaking countries or non-English-speaking countries. This label of public management has not been interpreted and implemented in a single language, but has been adapted...

This chapter examines the extent to which the global powerful networks of international corporate elites have influenced and changed the landscape of higher education in Indonesia via the enactment of the government policies and programmes. Using illustrative empirical data from Indonesian universities, it is argued that the government policies and...

Introduction The past few decades have witnessed a rapid growth in the power and influence of corporate elites in higher education linked to a notion of education in general that foregrounds its economic importance (Giroux, 2003) and, as such, is intimately associated with a human capital theory of education. The influence of corporate elites and a...

Radical reforms are taking place to public service education in western style democracies. We identify the corporatisation of governance, and the role and influence of corporate elites within and external to institutions and public education. Supported by a Foreword from Professor Romuald Normand, we present 15 essays organised in two parts: one th...

This study aimed to explore the perceptions of Indonesian academics towards the implementation of Performance Indicators (PIs) on teaching and research. The study was a case study using semi-structured interviews, conducted with 30 academics in three state universities in Indonesia. The results of the study revealed academics believed that outcome...

Purpose – The purpose of this paper is to understand the under life of Indonesian academics during ongoing implementation of government-driven policy enacted in higher education instititutions in Indonesia. The attention was specifically focused on the new programme of accountability and quality assurance moderated by the implementation of online a...

Purpose – The purpose of this paper is to examine how academics resisted and accommodated changes towards the reform process in higher education institutions in Indonesia which has introduced market-driven principle of new public management and the principle of Neo-Weberian model. Using the theory developed by Scott concerning the resistance patter...

The aim of this study was to examine the relationship between internal locus of control and job satisfaction, job stress and sexes of female head-teachers of primary schools in Makassar, Indonesia. A total of 85 female respondents returned the completed questionnaires. This is a one - phased quantitative research using questionnaire instruments to...

The paper examines factors deterring female teachers from holding principal positions at elementary schools in Makassar. The research participants were from both female teachers and principals at five districts in Makassar. By means of a survey instrument (the questionnaire) which contained several statements taken from the literature review, the r...